Всего учебных программ в данном разделе: 1
Product and Pricing Management [учебная программа]
Опубликовано на портале: 22-10-2003Xiaokai Yang
This MBA course incorporates the discussion of the two important elements of the four Ps of marketing: product and pricing. The goal of the course is to prepare the managers to create an enduring advantage of their products in the marketplace. By the end of this course, the participants should be able to better understand the important issues of product and pricing management in today’s business environment, and the issues pertaining to the execution of product and pricing strategies.