Всего учебных программ в данном разделе: 12
Учебные программы
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Basic Finance [учебная программа]
Опубликовано на портале: 25-01-2003
Hassan Tehranian
Fall 2002
Basic Finance introduces students to the vocabulary
and concepts of finance. This course examines financial decision making and provides
specific tools for analyzing and interpreting financial data. The goal of the course
is to introduce and develop key finance tools/concepts.



Behavioral economics [учебная программа]
Опубликовано на портале: 10-01-2003
Botond Koszegi
winter semester 2001/02
This course contains the main points of the property rights theory and its application
to the processes of privatization in transition economies.



Brand Management [учебная программа]
Опубликовано на портале: 10-10-2003
Margaret Craig-Lees
2003
This course is designed to give participants a good working knowledge of the many
aspects of brand management across consumer and industrial markets and across goods
and services. The material covers both strategic and tactical levels of brand management.
It builds on and uses knowledge from courses such as marketing fundamentals, consumer
behaviour and marketing research.



Brand Management and Brand Communications [учебная программа]
Опубликовано на портале: 09-10-2003
Mark Uncles, Michael Edwardson
2002
Key aspects of brand management are addressed, including brand equity, brand extensions
and new product development, brand communications planning, integrated marketing
communications, and portfolio management. This course encourages students to use
both analytical and creative skills, and provides opportunities to refine many different
communications skills, with the aim of helping participants to develop and implement
innovative marketing programs.



Business and its External Environment Course [учебная программа]
Опубликовано на портале: 05-01-2003
Michael Miller
09,2002
To introduce the student to many issues, forces, institutions, laws and other components
of the external business environment which impact business organizations. These include
the political, economic, social, legal, regulatory and international environment
of business.
To further examine these issues in relation to the individual in the role of a consumer,
employee or member of the general public.
To introduce the student to the basic tools for analysis of the relationship of
business and the external environment.
To introduce the student to concepts of social responsibility and ethics, which
should help guide a business response to external environmental opportunities and
threats.
To provide the student with experience in utilizing the Internet to examine external
environmental factors affecting business.


Business Finance [учебная программа]
Опубликовано на портале: 23-10-2003
Stephen G. Buell
Spring 2003
Представленная учебная программа является вводной в теорию финансов. На сайте автора
можно посмотреть заметки к основным темам, примеры решения задач (используется интерактивный
финансовый калькулятор). Программа содержит содержание курса, . Кроме того, приведены
задачи и примеры для данного курса
за 10 лет.



Business Organization [учебная программа]
Опубликовано на портале: 06-11-2003
Robert M. Lawless
Fall Semester 2003
Представлены программа курса Robert M. Lawless "Business Organization" (William S. Boyd School of Law, University of Nevada, Las Vegas) и методические материалы по курсу. Программа включает содержание курса, списки основной и дополнительной литературы.



Business Plan Creation and Implementation [учебная программа]
Опубликовано на портале: 09-01-2003
Shawn M. Marcell
2002
Underlying this purpose are the objectives to provide a framework for you to generate
ideas for businesses and test their feasibility, followed by providing you with the
tools needed to construct and write a business plan using the latest methods and
approaches. Five major course elements support these objectives.
Experience the process: identify, evaluate and pursue a real business opportunity,
of your own
choosing, from either an independent or corporate setting with a team of motivated
peers.
Write a plan: develop a business plan for a new venture.
Analyze the problems: consider some fundamental issues related to venture initiation
and learn to
assess the risks, challenges and rewards involved in the venturing process.
Meet the professionals: through guest lecturers, learn from the experiences of seasoned
entrepreneurs and venture capitalists, get feedback from professionals, and acquire
practical
knowledge and tools. These speakers are the real deal.
Step off the beaten path: to borrow a phrase from the eminent Dr. Ian MacMillan,
learn the
Entrepreneurial Mindset. Learn to think differently, challenge conventional wisdom,
extend creative
energies beyond previously imagined limits, and redefine your scope of possibilities
using new methods
and attitudes.


Business Policy [учебная программа]
Опубликовано на портале: 09-01-2003
Nicolaj Siggelkow
2002
This class is designed to be an upper-level course in strategy. It provides new concepts
and ideas for the tool-kit of the manager involved in the strategy process. We start
out with the question of how value can be created and, more importantly, appropriated.
This leads to the general issue of how a competitive advantage can be built. We will
focus in our discussion on new concepts that have been developed around the notions
of complementarities and fit. In the next section of the course, we look at the question
of what decisions managers can make to sustain a competitive advantage. In the last
section of the course, we will be dealing with strategy making in the face of environmental
changes. Topics include real options, modularity, and strategic inflection points.


Business Policy and Strategy [учебная программа]
Опубликовано на портале: 05-01-2003
Michelle Gittelman
2002
This course is designed with this question in mind. The objective is to teach students
the concepts, analytical techniques, and real-world cases that will help them understand
the basis for superior and sustainable firm profitability. Ideally, students should
leave this course with the skills and knowledge to analyze, critique, and recommend
strategies that are appropriate to a companys external environment and its internal
capabilities. The skills and concepts in this course are analogous to those of a
management consultant or industry analyst, who add value through analytical techniques
that can be applied to a broad variety of firms and industries. To reinforce this
approach, assignments are research-oriented and designed to mimic those of a consulting
team that has been charged with developing a strategy for a "client" firm.


Business Research Methods in Marketing [учебная программа]
Опубликовано на портале: 09-10-2003
Gary Gregory, Mark Uncles
2003
This course is a concentrated, structured introduction to mainstream academic research
processes in marketing. Specifically we shall:
(a) Consider the range of issues that researchers routinely have to address.
(b) Examine how these issues might be managed.
(c) Discuss the design of executable research so that you can undertake research
of your own.
(d) Adopt a critical and questioning approach throughout.
Along the way, you will learn about the systems and structures of academic marketing
(such as the journals, authors, conferences, societies and institutions), and have
some exposure to research controversies, disputes and paradoxes. Much of this will
come from your critical evaluation of the set readings, rather than from formal instruction
in research methodology.



Business Strategy and Policy Course [учебная программа]
Опубликовано на портале: 09-01-2003
Eric Siegel
2002
This course will provide students with an understanding of strategic management concepts,
research, and theories. The student will develop a better understanding of the present
and future environments in which corporations must function.
Topics include: Developing a framework of analysis is enable a student to identify
central issues and problems in complex, comprehensive cases; to suggest alternative
courses of action; and to present well-supported recommendations for future action.
Through a series of comprehensive cases, this course will provide a student with
an
opportunity to apply concepts, skills, and techniques to real-world corporate problems.

