Всего учебных программ в данном разделе: 12
Basic Finance [учебная программа]
Опубликовано на портале: 25-01-2003Hassan Tehranian
Basic Finance introduces students to the vocabulary and concepts of finance. This course examines financial decision making and provides specific tools for analyzing and interpreting financial data. The goal of the course is to introduce and develop key finance tools/concepts.
Behavioral economics [учебная программа]
Опубликовано на портале: 10-01-2003Botond Koszegi
winter semester 2001/02
This course contains the main points of the property rights theory and its application to the processes of privatization in transition economies.
Brand Management [учебная программа]
Опубликовано на портале: 10-10-2003Margaret Craig-Lees
This course is designed to give participants a good working knowledge of the many aspects of brand management across consumer and industrial markets and across goods and services. The material covers both strategic and tactical levels of brand management. It builds on and uses knowledge from courses such as marketing fundamentals, consumer behaviour and marketing research.
Brand Management and Brand Communications [учебная программа]
Опубликовано на портале: 09-10-2003Mark Uncles, Michael Edwardson
Key aspects of brand management are addressed, including brand equity, brand extensions and new product development, brand communications planning, integrated marketing communications, and portfolio management. This course encourages students to use both analytical and creative skills, and provides opportunities to refine many different communications skills, with the aim of helping participants to develop and implement innovative marketing programs.
Business and its External Environment Course [учебная программа]
Опубликовано на портале: 05-01-2003Michael Miller
To introduce the student to many issues, forces, institutions, laws and other components of the external business environment which impact business organizations. These include the political, economic, social, legal, regulatory and international environment of business. To further examine these issues in relation to the individual in the role of a consumer, employee or member of the general public. To introduce the student to the basic tools for analysis of the relationship of business and the external environment. To introduce the student to concepts of social responsibility and ethics, which should help guide a business response to external environmental opportunities and threats. To provide the student with experience in utilizing the Internet to examine external environmental factors affecting business.
Business Finance [учебная программа]
Опубликовано на портале: 23-10-2003Stephen G. Buell
Представленная учебная программа является вводной в теорию финансов. На сайте автора можно посмотреть заметки к основным темам, примеры решения задач (используется интерактивный финансовый калькулятор). Программа содержит содержание курса, . Кроме того, приведены задачи и примеры для данного курса за 10 лет.
Business Organization [учебная программа]
Опубликовано на портале: 06-11-2003Robert M. Lawless
Fall Semester 2003
Представлены программа курса Robert M. Lawless "Business Organization" (William S. Boyd School of Law, University of Nevada, Las Vegas) и методические материалы по курсу. Программа включает содержание курса, списки основной и дополнительной литературы.
Business Plan Creation and Implementation [учебная программа]
Опубликовано на портале: 09-01-2003Shawn M. Marcell
Underlying this purpose are the objectives to provide a framework for you to generate ideas for businesses and test their feasibility, followed by providing you with the tools needed to construct and write a business plan using the latest methods and approaches. Five major course elements support these objectives. Experience the process: identify, evaluate and pursue a real business opportunity, of your own choosing, from either an independent or corporate setting with a team of motivated peers. Write a plan: develop a business plan for a new venture. Analyze the problems: consider some fundamental issues related to venture initiation and learn to assess the risks, challenges and rewards involved in the venturing process. Meet the professionals: through guest lecturers, learn from the experiences of seasoned entrepreneurs and venture capitalists, get feedback from professionals, and acquire practical knowledge and tools. These speakers are the real deal. Step off the beaten path: to borrow a phrase from the eminent Dr. Ian MacMillan, learn the Entrepreneurial Mindset. Learn to think differently, challenge conventional wisdom, extend creative energies beyond previously imagined limits, and redefine your scope of possibilities using new methods and attitudes.
Business Policy [учебная программа]
Опубликовано на портале: 09-01-2003Nicolaj Siggelkow
This class is designed to be an upper-level course in strategy. It provides new concepts and ideas for the tool-kit of the manager involved in the strategy process. We start out with the question of how value can be created and, more importantly, appropriated. This leads to the general issue of how a competitive advantage can be built. We will focus in our discussion on new concepts that have been developed around the notions of complementarities and fit. In the next section of the course, we look at the question of what decisions managers can make to sustain a competitive advantage. In the last section of the course, we will be dealing with strategy making in the face of environmental changes. Topics include real options, modularity, and strategic inflection points.
Business Policy and Strategy [учебная программа]
Опубликовано на портале: 05-01-2003Michelle Gittelman
This course is designed with this question in mind. The objective is to teach students the concepts, analytical techniques, and real-world cases that will help them understand the basis for superior and sustainable firm profitability. Ideally, students should leave this course with the skills and knowledge to analyze, critique, and recommend strategies that are appropriate to a companys external environment and its internal capabilities. The skills and concepts in this course are analogous to those of a management consultant or industry analyst, who add value through analytical techniques that can be applied to a broad variety of firms and industries. To reinforce this approach, assignments are research-oriented and designed to mimic those of a consulting team that has been charged with developing a strategy for a "client" firm.
Business Research Methods in Marketing [учебная программа]
Опубликовано на портале: 09-10-2003Gary Gregory, Mark Uncles
This course is a concentrated, structured introduction to mainstream academic research processes in marketing. Specifically we shall: (a) Consider the range of issues that researchers routinely have to address. (b) Examine how these issues might be managed. (c) Discuss the design of executable research so that you can undertake research of your own. (d) Adopt a critical and questioning approach throughout. Along the way, you will learn about the systems and structures of academic marketing (such as the journals, authors, conferences, societies and institutions), and have some exposure to research controversies, disputes and paradoxes. Much of this will come from your critical evaluation of the set readings, rather than from formal instruction in research methodology.
Business Strategy and Policy Course [учебная программа]
Опубликовано на портале: 09-01-2003Eric Siegel
This course will provide students with an understanding of strategic management concepts, research, and theories. The student will develop a better understanding of the present and future environments in which corporations must function. Topics include: Developing a framework of analysis is enable a student to identify central issues and problems in complex, comprehensive cases; to suggest alternative courses of action; and to present well-supported recommendations for future action. Through a series of comprehensive cases, this course will provide a student with an opportunity to apply concepts, skills, and techniques to real-world corporate problems.