Всего учебных программ в данном разделе: 7
Учебные программы
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Negotiation [учебная программа]
Опубликовано на портале: 09-01-2003
Shirit Kronzon
2002
The course will highlight the components of an effective negotiation and teach students
to analyze their own behavior in negotiations. The course will be largely experiential,
providing students with an opportunity to develop their skills by participating in
negotiations and integrating their experiences with the principles presented in the
assigned readings and course discussions.
As a result of this course, you will:
Understand more about the nature of negotiation. This objective is paramount because
many of the
important phenomena in negotiation (e.g., interests, goals, and cooperation) are
ambiguous and often do
not have "right" answers. I cannot teach you a set of formulas that will maximize
your profit, although
you will learn many concepts that may help and you will learn to recognize which
strategies are
effective for particular situations.
Gain a broad intellectual understanding of the central concepts of negotiation.
These concepts will be the building blocks from which we can systematically understand
and evaluate a negotiation process.
Improve your analytical abilities in understanding the behavior of individuals,
groups, and
organizations in competitive situations.
Experience the negotiation process, and learn how to evaluate the costs and benefits
of alternative
actions. Develop confidence in the negotiation process as an effective means for
resolving conflict in
organizations.


Negotiations, Bargaining and Conflict Resolution [учебная программа]
Опубликовано на портале: 09-01-2003
Anne Cummings
2002
This course combines analytical material on the negotiation process with a series
of negotiating
experiences, to develop your skills at negotiation, bargaining and conflict resolution.
The course
encourages you to take risks; analytically think about what you read and observe;
honestly reflect
about your personal behavior and preferences; and apply course concepts to real experiences.


New Institutional Economics [учебная программа]
Опубликовано на портале: 10-01-2003
Michael Sykuta
This course is designed to expose students to the roles and importance of institutions
and transaction costs in the organization, structure and development of economic
activity. This course is one of the core, required courses for the Ph.D. program
Postgraduate Masters Program



New Product and New Service Development [учебная программа]
Опубликовано на портале: 15-10-2003
Richard Connell
2003
This course is designed to provide you with an awareness of the issues involved in
new product and new service development and a basic understanding of selected processes
and tools available for dealing with these issues. The course is intended to serve
students who anticipate careers or participation in product management/product planning
or who expect to be involved in the development of new products (goods and services).
New product development is increasingly viewed as a complex interdisciplinary process
requiring inputs throughout from the finance, production and engineering functions
of the business as well as marketing and R&D. As such it could have relevance to
students focusing on non-marketing disciplines.
Given the complexity of the new product and service creation process, extensive integrative
thinking is called for in this course. Accordingly, it is positioned as an advanced
level course.



New Product and Service Development [учебная программа]
Опубликовано на портале: 09-10-2003
Pam Morrison
New products and services are crucial to successful growth and increased profits
in many industries. Our goal is to help you learn how to develop and market new products
and services in both the private and public sectors.



New Product Management [учебная программа]
Опубликовано на портале: 17-10-2003
Tony Adams
The course's primary focus is on new product/service decisions and development processes.
The course provides a comprehensive analytical coverage of the various product decisions,
critical discussion of the research needed as input to the decisions, and the contributions
of management and behavioral sciences to the development process. The course covers
the following areas: the role of new products in marketing and corporate management;
basic product policy concepts—product life cycle, product positioning, and
product portfolio; and new product development testing, management, and launching.



New Product Management [учебная программа]
Опубликовано на портале: 20-10-2003
Tony Adams
Examination of the marketing aspects of products or services exclusive of their promotion,
pricing, or distribution. Focuses on decisions regarding product introduction, positioning,
improvements, and deletion, and the tools available for making these decisions. Covers
both industrial and consumer products and services.

