Учебные программы

The course will highlight the components of an effective negotiation and teach students to analyze their own behavior in negotiations. The course will be largely experiential, providing students with an opportunity to develop their skills by participating in negotiations and integrating their experiences with the principles presented in the assigned readings and course discussions. As a result of this course, you will: Understand more about the nature of negotiation. This objective is paramount because many of the important phenomena in negotiation (e.g., interests, goals, and cooperation) are ambiguous and often do not have "right" answers. I cannot teach you a set of formulas that will maximize your profit, although you will learn many concepts that may help and you will learn to recognize which strategies are effective for particular situations. Gain a broad intellectual understanding of the central concepts of negotiation. These concepts will be the building blocks from which we can systematically understand and evaluate a negotiation process. Improve your analytical abilities in understanding the behavior of individuals, groups, and organizations in competitive situations. Experience the negotiation process, and learn how to evaluate the costs and benefits of alternative actions. Develop confidence in the negotiation process as an effective means for resolving conflict in organizations.

This course combines analytical material on the negotiation process with a series of negotiating experiences, to develop your skills at negotiation, bargaining and conflict resolution. The course encourages you to take risks; analytically think about what you read and observe; honestly reflect about your personal behavior and preferences; and apply course concepts to real experiences.

This course is designed to expose students to the roles and importance of institutions and transaction costs in the organization, structure and development of economic activity. This course is one of the core, required courses for the Ph.D. program Postgraduate Masters Program

This course is designed to provide you with an awareness of the issues involved in new product and new service development and a basic understanding of selected processes and tools available for dealing with these issues. The course is intended to serve students who anticipate careers or participation in product management/product planning or who expect to be involved in the development of new products (goods and services). New product development is increasingly viewed as a complex interdisciplinary process requiring inputs throughout from the finance, production and engineering functions of the business as well as marketing and R&D. As such it could have relevance to students focusing on non-marketing disciplines. Given the complexity of the new product and service creation process, extensive integrative thinking is called for in this course. Accordingly, it is positioned as an advanced level course.

New products and services are crucial to successful growth and increased profits in many industries. Our goal is to help you learn how to develop and market new products and services in both the private and public sectors.

The course's primary focus is on new product/service decisions and development processes. The course provides a comprehensive analytical coverage of the various product decisions, critical discussion of the research needed as input to the decisions, and the contributions of management and behavioral sciences to the development process. The course covers the following areas: the role of new products in marketing and corporate management; basic product policy concepts—product life cycle, product positioning, and product portfolio; and new product development testing, management, and launching.

Examination of the marketing aspects of products or services exclusive of their promotion, pricing, or distribution. Focuses on decisions regarding product introduction, positioning, improvements, and deletion, and the tools available for making these decisions. Covers both industrial and consumer products and services.