Всего учебных программ в данном разделе: 2
Учебные программы
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Undergraduate - Учебный план [учебная программа]
Опубликовано на портале: 30-01-2003
Spring 2003
Программа "Undergraduate" Школы Менеджмента университета Миннесоты
содержит 10 учебных курсов, описание которых приведено ниже.
Understanding Buyer Behaviour [учебная программа]
Опубликовано на портале: 09-10-2003
Marylouise Caldwell
2002
Understanding Buyer Behaviour, a professional level educational program. This program
is designed for marketing practitioners who are keen to maintain and enhance their
understanding of customers and how their behaviour is likely to impact on marketing
strategy.
Buyer behaviour is a broad field that studies how individuals, families, groups,
and business organisations acquire, consume and dispose of goods, services, ideas
and experiences. Its concepts and theories are of interest to business managers,
government regulators and non-profit organisations as well as everyday consumers.
