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Management Science

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Опубликовано на портале: 25-09-2003
Stephen M. Gilbert Management Science. 2000.  Vol. 46. No. 12. P. 1602. 
The problem of jointly determining prices and production schedules for a set of items that are produced on the same production equipment is addressed. Under the assumptions that the production setup costs are negligible and that demand is seasonable but price dependent, the special structure of the problem is exploited in order to develop a solution procedure. Through a set of numerical examples, the paper demonstrates the ability of a product's contribution to aggregate seasonality and increase its optimal price. Examples also demonstrate that, among products that experience demand peaks during the firm's busy season, those that peak early in the busy season should be priced more aggressively than those that peak later.
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