Всего публикаций в данном разделе: 1
Consumer behaviour analysis [Текст] / ed. by G. R. Foxall. London; New York : Routledge, 2002. 3 v. [книга]
Опубликовано на портале: 26-02-2004
This set reprints key writings on different aspects of consumer psychology, through theoretical to empirical work. New introductions and a detailed index are included to guide the reader through the material. The areas covered include: ullet foundations, ullet theories and models of consumer behaviour, ullet interpretive approaches, ullet economic psychology of consumer behaviour, ullet individual processes, ullet beliefs, attitudes and decision processes, ullet consumer choice, personality and cognitive style, ullet the consumer environment, adoption and diffusion of innovations ullet socio-cultural influences and the physical environment.