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Всего публикаций в данном разделе: 2

Книги

Авторы:
А Б В Г Д ЕЖ ЗИЙК Л М Н ОП РС Т У ФХЦЧШЩЭЮЯ
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Названия:
все А Б ВГДЕЖЗИ ЙКЛМН О П РС Т У ФХЦЧ ШЩЭ ЮЯ
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Опубликовано на портале: 26-02-2004
Ред.: M. Lambkin, Gordon R. Foxall, Fred Van Raaij, Benoit Heilbrunn
New York: Prentice-Hall, 1997, 352 с.
Presents a selection of contributions on the subject of consumer behaviour and reflects the variety of consumer research currently going on in Europe. The text covers emerging perspectives such as addictive consumption, environmental concerns and tactile communication.

With titles such as, "The Changing Consumer in the European Union," "How Consumers Trade Off Behavioral Costs and Benefits," and "Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputations as Signals of Product Quality," this book offers a unique collection of forty of the most well-known and influential European consumer behavior papers from the last twenty years. Covers the four key areas of the foundations of consu mer behavior, individual processes, social influences, and alternative approaches. For professionals in the fields of marketing, sales, and market research.

Опубликовано на портале: 13-02-2007
Fernando Vega-Redondo
New York: Oxford University Press, 1996, 209 с.
The book covers the modern developments in Evolutionary Game Theory, with an emphasis on economic contexts and applications. It begins with the basic ideas as they originated within the field of theoretical biology, focusing on the core notions of Evolutionarily Stable Strategy and Replicator Dynamics. Both the static and dynamic approaches of this biological literature are presented in detail, and the general analysis illustrated with numerous examples. It then proceeds to the formulation of a theoretical framework that is suitable for the study of social and economic phenomena from an evolutionary perspective. After a discussion of strictly deterministic dynamic models, stochastic perturbations are introduced in order to account for the social- and individual-based sources of ‘noise’ (including aggregate shocks, agents’ experimentation, and population renewal), which play an important role in evolutionary processes.Evolutionary Theory has become one of the leading approaches to understanding bounded rationality, learning, and change in complex social environments. The recent boom experienced by this discipline makes this book's systematic presentation of its fundamental contributions essential reading for any newcomer to the field. In addition, new avenues of research are suggested, and plentiful examples illustrate the theory's potential applications.
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