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Всего публикаций в данном разделе: 190

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А Б В Г Д Е Ж З И ЙК Л М Н О П Р С Т У Ф Х Ц Ч Ш ЩЭ Ю Я
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Опубликовано на портале: 30-04-2004
William C. Byham, Audrey B. Smith, Matthew J. Paese
Москва: Вильямс, 2002, 416 с.
Идеи, изложенные на страницах этой книги, основаны на более чем тридцатилетнем опыте работы компании Development Dimensions International (DDI), которая специализируется на оказании помощи организациям в поиске и воспитании новых руководителей и менеджеров. Современные организации все сильнее ощущают недостаток высококвалифицированных и инициативных руководителей на всех уровнях управления. Выращивая и воспитывая своих собственных лидеров, компания дает сотрудникам с высоким потенциалом возможность приобретать новые навыки и умения, принимать на себя большую ответственность и, следовательно, ощущать свою важность для организации и продвигаться вверх по карьерной лестнице. За эти годы DDI приходилось работать с 19 тыс. компаний по всему миру, 470 из которых входят в список 500 наиболее преуспевающих фирм рейтинга Fortune. Отличительной характеристикой DDI является ее способность помогать своим клиентам как выявлять служащих с высоким потенциалом, так и развивать необходимые навыки и умения. Книга будет полезной для менеджеров различного уровня, работников кадровых служб, консультантов по работе с персоналом.
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 15-12-2002
Praima Chayutsahakij, Sharon Poggenpohl
2002
User information is an important source of user-centered innovation. Through the investigation of 47 user-centered case studies collected from leading design consulting firms, this study aims to establish the relationship between user-research and design innovation, to identify the research characteristics and analytic models critical to each innovation situation, and to discuss where, why, and how the research and analysis should be done so that information is gathered efficiently and is available to the team at the right time in the multi-disciplinary design process. This study suggests new approaches to user-research planning, an alternative mental model of design innovation, and a different way of describing user-research in relation to design innovation. The investigation reveals how user-research should be planned, conducted and tailored for each innovation situation.
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Опубликовано на портале: 24-12-2002
Michael Christie, John Chamard, Chad Perry, Pat Rowe
2002
There is a significant gap in the understanding of internal management operations within regional development boards. The deficiency has implications for research methods in this area. The current debate on realism in case study research has examined the selection of an appropriate research methodology. The circumstances to be researched (Eisenhardt 1989; Glasser & Strauss 1967; Yin 1989) and the theoretical paradigm adopted by the researcher (Guba & Lincoln 1994; Layder 1993; Outhwaite 1983) determine the research methodology in case study research. This paper builds on contributions to this debate by Perry, Alizadeh and Riege (1997) and Perry (1998) that describe the circumstances and paradigm that best argue for the use of case study method. Further, this paper adds to this debate and sets out an example of a case study approach for the analysis of the qualitative data to ensure methodological rigor. In turn, it outlines outlines an approach for the analysis of qualitative data through multi-level analysis.
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Опубликовано на портале: 30-10-2003
Charles Colby, A. Parasuraman
New York: Free Press, 2001
Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery Channel, marketing experts A. Parasuraman and Charles L. Colby demonstrate how the adoption of technology is influenced by unique beliefs that do not apply to conventional products and services. In the context of a general set of powerful techno-marketing strategies, Parasuraman and Colby introduce "Technology Readiness" (TR), a groundbreaking concept that enables you to measure and assess a customer's predisposition to adopt new technologies. Employing their TR construct - a psychological amalgam of fears, hopes, desires, and frustrations about technology - the authors identify five types of technology customers: the highly optimistic and innovative "Explorers," the innovative yet cautious "Pioneers," the uncertain "Skeptics" who need the benefits of technology proved, the insecure "Paranoids," and the resistant "Laggards." Using this typology, you can customize your technology strategies by combining insights from your context-specific assessments with general marketing strategies presented in the book. Essential reading in technology companies will be the chapter devoted to Parasuraman's Pyramid Model, which explains the critical role technology plays in a marketing organization as a link between employees, the organization, and the customer. Finally, the authors have included a self-administered quiz so you can score your own Technology Readiness and a chapter on the "Techno-Ready Marketing Audit" to provide a framework for taking immediate action based on the precepts in this book

Знаете ли Вы, что потребители в действительности думают о Вашей технологии ? В своей книге известные маркетинговые специалисты А.Parasuraman и С.Colby демонстрируют как уникальные убеждения/мнения, которые не применимы для обычных товаров и услуг, влияют на то, будет ли технология принята потребителями. Авторы вводят понятие «готовность технологии» - концепцию, которая позволяет оценивать и измерять склонность потребителей к принятию технологии. Используя эту концепцию, они выделяют пять типов потребителей, для каждого из которых должна быть разработана индивидуальная стратегия. В книгу включен перечень вопросов, который позволит менеджерам фирм высокотехнологичного сектора определить «готовность» их технологий.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию

Опубликовано на портале: 19-08-2004
Jim Collins, Jerry I. Porras
Санкт-Петербург: Стокгольмская школа экономики в С.-Петербурге, 2004, 352 с.
Книга «Построенные навечно» исследует глубинные причины долгосрочного успеха американских корпораций.
Джим Коллинз и Джерри Поррас представляют свежий взгляд на приемы работы 18 выдающихся корпораций, включая 3М, Wal Mart, Walt Disney, Boeing, Sony и Hewlett-Packard. В рамках 6-летнего исследования под эгидой бизнес-школы Стэнфордского университета Коллинз и Поррас изучали выдающиеся компании-долгожители в непосредственном сравнении с их конкурентами, все время при этом задаваясь вопросом: «Что делает по-настоящему выдающиеся компании отличными от других компаний». Наполненная сотнями конкретных примеров, представленных в виде гармоничной модели практических концепций, доступных для применения руководителями и предпринимателями всех рангов, книга может служить блестящим руководством по построению организаций, которые способны процветать на протяжении всего XXI века и далее.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 11-12-2002
Maria Jose Pinillos Costa, Luisa E. Reyes Recio, Isabel Soriano Pinar
2002
This paper attempts to analyze the association between corporate governance - measured by the exercise of control by larger shareholders and the board of directors- and corporate entrepreneurship for businesses quoted on the Madrid Stock-Exchange. Under the hypothesis of management opportunist behavior and being consistent with agency theory, this paper contrasts the existence of a greater corporate entrepreneurship when an effective control over the management does not exist, and the executives are significant shareholders. Thus, the authors examine two sources of influence on managerial support for corporate entrepreneurship: the firms ownership structure and its governance system. Their objective was to understand how firm characteristics -in terms firm corporate governance attributes- influences the decisions about entering in new businesses or markets.
ресурс содержит прикрепленный файл

Опубликовано на портале: 25-11-2003
David W. Cravens, Nigel Piercy
New York: McGraw-Hill, 2002
Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies.

В представленном учебнике обсуждаются концепции и процесс завоевания конкурентных преимуществ. Авторы исследуют множество компонентов рыночно-ориентированной стратегии, включающих технологию, взаимоотношения с потребителями, глобальную экономику и т.д. Содержание этого учебника выходит за рамки традиционного фокуса на управлении комплексом маркетинга. Кейсы демонстрируют, как реальные компании создают и осуществляют эффективные стратегии.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 26-04-2007
John B. Cullen, K. Praveen Parboteeah
Изд-во: Academic Internet Publishers, 2006, 340 с.
With coverage of the global economy and the impact of managerial decisions, this management text shows you how to assess the strengths and weaknesses of competitors and how to adapt organizational practices. Features such as Case in Point and Management Challenge give you a realistic look into decision making and allow you to follow real discussions as managers make difficult decisions. Develop and perfect your management skills with the Multinational Management Skills Builder found at the end of each chapter
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 11-12-2002
Giovanni Battista Dagnino, Giovanna Padula
2002
The purpose of this paper is threefold. First, by proposing a first definition of coopetiton, it aims to move away from the mere recognition of the oversimplified conventional conception to a deeper understanding of the nature of coopetition. By suggesting that coopetition is a matter of incomplete interest (and goal) congruence concerning firms interdependence, the authors stress that coopetition does not simply emerge from coupling competition and cooperation issues, but rather it implies that cooperation and competition merge together to form a new kind of strategic interdependence between firms, giving rise to a coopetitive system of value creation. Second, the researchers advance a typology of coopetition based on the differing explanatory variables of this incomplete interest (and goal) congruence. Third, with the support of a number of coopetition microcases, especially referring to firms operating in the automobile industry, the contribution and the potential of coopetition strategy to the advancement of both strategic management, organization theory and managerial practice was clarified.
ресурс содержит прикрепленный файл

Опубликовано на портале: 24-12-2002
Thomas H. Davenport, Laurence Prusak
Cambridge: Harvard Business School Press, 1997
According to the publishers, this book will establish enduring vocabulary and concepts and serve as the hands-on resource of choice for organizations that recognize knowledge as "the only sustainable source of competitive advantage". The authors examine all types of organizations to see how they analyze, measure, and manage their intellectual assets. In the process, they consider the key cultural and behavioral issues managers must address to effectively use knowledge; what are the best ways to incorporate technology into knowledge work; and, what does a successful knowledge project look like, how do you know whether it has succeeded?
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 23-04-2007
Cornelis A. De Kluyver, John A. Pearce
Upper Saddler River, NJ: Prentice-Hall, 2006, 176 с.
A short, up-to-date, practical and readable guide to strategy formulation, this book is designed for practicing executives who are getting ready to assume broader responsibilities. By focusing on strategic thinking and using real-life examples and historical references, this book is a must-read for the serious executive strategist. The first chapter defines strategy and its effect on a corporation's effectiveness; and then in subsequent chapters covers the external strategic environment, the analysis of a firm's physical assets, the development of a competitive strategy, different industry environments, corporate strategy and competition, different strategy choices, global strategy, and implementing and controlling a chosen strategic direction. For CEOs, senior executives, general managers, vice-presidents, divisional managers, and consultants
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 29-10-2003
This textbook provides a comprehensive and up to date review of the rapidly expanding business cycle literature. It covers three key strands of the theory which have dominated recent literature in the subject: equilibrium (monetary and real) business cycles, nonlinear business, cycle models and political business cycle theories.
Business Cycles is designed for advanced undergraduate and postgraduate students of macroeconomics and monetary theory and policy and academic economists wishing to keep abreast of the substantial recent developments in this field.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 28-11-2003
Roberto Esposti, Pierpaolo Pierani
2002
The public R&D capital stock is introduced as a quasi-fixed input in a variable cost function. The relative shadow price allows the correct measurement of the equilibrium levels of quasi-fixed inputs thus explicitly assessing the hypothesis of public R&D under (over) investment. By introducing an appropriate R&D price in the long-run equilibrium, the model can also provide empirical evidence on the rationale driving public R&D investment and on the hypothesis that free-riding on public R&D can explain overinvestment. Moreover, the model allows a formal testing of the induced innovation hypothesis and a more accurate calculation of both internal rate of return to R&D and residual exogenous productivity growth. The empirical implications of the model are appraised in the case of Italian agriculture for the period 1960-1995.
ресурс содержит прикрепленный файл

Опубликовано на портале: 05-06-2007
E.C. Eyre, Richard Pettinger
Изд-во: Palgrave Macmillan, 1999, 308 с.
Mastering Basic Management is a fully comprehensive introduction to the principles and practice of management. This edition has been extensively revised to incorporate the latest developments in management thinking, and to include the effects on managerial practice and activities of the European Union, and globalisation of business. It also makes substantial reference to the changes in public services, and increased activity in the not-for-profit sector
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 29-11-2003
Istvan Feher, Zsolt Papp
2002
Based on the Policy Analysis Matrix (PAM) approach this paper provides an assessment of the competitive position of the Hungarian agro-food industry in view of EU integration. The situation in the food processing sector is assessed with the use of actual cost data from representative Hungarian companies. The paper presents an assessment of the current situation prior to EU integration as well as a future outlook under various scenarios with regard to the expected policy environment and the rate of technological change. The actual measurement of competitiveness in this study focuses mainly on Private Resource Cost (PRC) which indicates competitiveness under real market conditions and Domestic Resource Cost (DRC) which gives an assessment on the social or economic efficiency of an activity, i.e. whether domestic resources are really used efficiently in current production. In the food processing sector 21 different food products have been investigated which fall into four industries: meat, poultry, dairy, and fruits and vegetables. Under current conditions only some products are competitive in private terms. The situation would improve after EU integration especially for poultry, fruits and vegetables, because agricultural policy conditions are more favourable under the CAP. If additional FDI(Foreign Direct Investments) would flow into the country after EU membership, this would boost profitability. As far as DRC values are concerned, it must be stated that only some of the production activities are clearly efficient. Dairy, fruits and vegetables, and roast goose production show relatively weak social competitiveness, while other poultry and fruit and vegetables products are more favourable from the economic point of view. As EU policies provide on average higher protection levels, the competitiveness of Hungarian food processing on world markets would deteriorate for most products after EU accession. However, these effects can be offset by additional technological change due to FDI inflows or otherwise induced technological progress.
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