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Всего публикаций в данном разделе: 161

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Опубликовано на портале: 28-11-2003
Alfons Oude Lansink, Kyosti Pietola
This paper applies a semi-parametric approach to estimating a generalised model of investments in energy installations. The model accounts for irreversibility and lumpiness of investments by linking a parametric specification of the unobservable dynamic shadow price to observed investment behaviour using a non-parametric specification of the adjustment cost function. The results suggest that marginal costs of investments in energy installations increase quickly at small investment levels, whereas the increase slows down at higher investment levels. Therefore, standard parametric adjustment cost models are likely biased such that they over-estimate small investments and under-estimate large investments.
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Опубликовано на портале: 20-04-2007
Shantha Liyanage
Westport, Conn.: Praeger Publishers, 2006, 267 с.
Innovation is a time-consuming process that involves invention as a beginning and a marketable service or product as an end. But innovation itself, once concluded, is not necessarily a constructive act as some innovations yield positive and some negative results. The way we recognize and develop innovation--so often a serendipitous and almost invisible act in its beginning--is thus a matter of primary importance in today's world where new thoughts and products play such a crucial role in economies across the globe. Nowhere is the general support structure required for success in innovation more starkly illuminated than in the fields of science and medicine, where human well-being is so manifestly at stake. In this work, which draws together the perspectives of a multidisciplinary group of professionals--medical doctors, innovation policy analysts, and academics in business management--Shantha Liyanage and his colleagues provide a thorough examination of the technology innovation process, and display its critical links with organizational functions, so the innovative capacities of organizations can be better prepared to meet the rapid changes of our age
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 31-10-2003
James Heskett, W. Earl Sasser, Christopher Hart
USA: Free Press, 1990
What Do Citicorp, UPS and Marriott have in common? They are "breakthrough" service providers, firms that changed the rules of the game in their respective industries by consistently meeting or exceeding customer needs and expectations. To find out how these companies do it, service management experts James Heskett, Earl Sasser, and Christopher Hart put the question to the chief executive officers of fifteen of America's leading service firms attending a workshop at the Harvard Business School. Breakthrough leaders, they discovered, think very differently about their businesses than do their competitors, in distinct and well-defined ways. Now, in Service Breakthroughs, based upon five years of exhaustive research in fourteen service industries, Heskett, Sasser, and Hart show exactly what enables one or two companies in each industry to constantly set new standards for quality and value that force competitors to adapt or fail. At the heart of breakthrough performance, the authors contend, is a sometimes intuitive but thorough understanding of the "self-reinforcing service cycle" that replaces traditional management of "trade-offs." The "cycle" is a paradigm derived from the research results suggesting direct links between heightened customer satisfaction, increased customer retention, augmented sales and profit, improved quality and productivity, greater service value per unit of cost, improved satisfaction of service providers, increased employee retention, and further heightened customer satisfaction. With detailed examples and dramatic case studies of Mark Twain Bancshares, American Airlines, Florida Power & Light, Federal Express, McDonald's and many other companies, Heskett, Sasser, and Hart show how this self-reinforcing cycle of behavior differentiates breakthrough leaders from their "merely good" competitors. The authors describe how breakthrough managers develop counterintuitive, even contrarian, strategic service visions. These companies define their "service concept" in terms of results achieved for customers rather than services performed. They target market segments by focusing on psychographics - how customers think and behave - instead of demographics. And instead of viewing a service delivery system as a facility where the service is producted and sold, breakthrough firms see it as an opportunity to enhance the quality of the service. These profound differences in thought and action have brought spectacular results. For managers who wish to set the pace in their service industries, Service Breakthroughs will be essential reading.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 20-04-2007
Basem El-Haik, David M. Roy
Hoboken, NJ: Wiley, 2005, 424 с.
This book introduces Design for Six Sigma (DFSS), an easy-to-master, yet highly effective data-driven method that prevents defects in any type of service process. The particular focus of this publication is service DFSS, which leads to what the authors term "a whole quality business," one that takes a proactive stance and gets things right the first time. Not only does the whole quality business produce a high-quality product and offer high-quality services, but it also operates at lower cost and higher efficiency, throughout the entire life cycle, than its competitors because all the links in the supply chain are optimized
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 20-04-2007
Robert Johnston, Graham Clark
Harlow: Prentice-Hall, 2005, 516 с.
Written for students of operations management courses on an undergraduate, MSc or MBA course, this book combines a practical approach with detailed theoretical underpinning to provide a valuable perspective on this growing area.
Providing tools, frameworks and techniques for operational analysis and improvement, the text builds on the principles of operations management; examining the operations decisions that managers face in controlling their resources and in delivering services to their customers
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 19-04-2007
Benjamin Schneider, Susan S. White (Schoenberger)
Thousemd Oaks, CA: Sage Publications, 2003, 200 с.
Service Quality: Research Perspectives presents a comprehensive overview and analysis of the field and its research, including its growth, emerging trends, and debates. Authors Benjamin Schneider and Susan S. White cover the diverse conceptual and empirical approaches that characterize thinking and research on service quality, especially service delivery. It introduces the concept of service and the important ways service production can differ from goods production. It also presents a history of the concept of product quality and the emergence of concern for service quality
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 09-11-2003
SERVICES MARKETING, 3/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy and the managerial content, in the rest of the text, is framed by the GAPS model. Additionally, the authors continue to refine conceptual frameworks for developing effective services marketing strategy and have incorporated more coverage of the use of technology and business-to-business applications in this edition.

В книге приводится обзор и анализ проблем, практики и стратегий маркетинга услуг. В качестве основы используется GAPS модель качества услуг.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 19-04-2007
Manfred Bruhn
Harlow: Financial Times Prentice Hall, 2005, 478 с.
Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits. Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 25-11-2003
Christopher Lovelock
Изд-во: Prentice-Hall, 2001, 717 с.
For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.

Рекомендуется для использования в курсах "Маркетинг услуг", ориентированных на специалистов и слушателей программ МВА. Книга построена на сочетании концептуальной теоретической основы с реальными примерами и практикой применения теоретических принципов. Автор освещает концепции и технику маркетинга, применительно к широкому спектру отраслей и категорий услуг.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 30-10-2003
Michael E. McGrath
Изд-во: Butterworth Heinemann, 1996
Describes Product and Cycle-time Excellence (PACE) Revised edition expands on proven theories and practices and includes new material on pipeline management, product strategy, and technology management. Setting the PACE in Product Development describes how to effectively manage the key ingredients of successful product development: time, quality, talent and resources. A must for anyone who needs quality results in a timely fashion.

Книга описывает теорию и практику достижения высокого качества создания продуктов, а также новые материалы, касающиеся продуктовой стратегии, управления технологиями и управления каналами распределения и системами снабжения. Автор объясняет, как эффективно управлять ключевыми составляющими успешной разработки продуктов: временем, качеством, талантом и ресурсами. Книга прежде всего адресована практикам – тем, кто стремится к созданию качества в краткие сроки.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 28-11-2006
Jeffrey Weeks
Изд-во: Palgrave Macmillan, 1996, 288 с.
The new sociology of sexuality has a two-fold aim: to demonstrate how the social shapes the sexual; and to analyse how the sexual in turn becomes a focal point for personal identity, cultural anxiety value debates and political action. Drawing on papers from the 1994 British Sociological Association annual conference on 'Sexualities in Social Context', this volume brings together key contributors to this stimulating new approach. Topics covered include theoretical developments, the relationship between history and contemporary controversies, community and identity, especially in the context of AIDS, value conflicts and changes in the meanings of intimacy. The book as a whole offers a significant intervention into debates on sexuality, and a thoughtful contribution to the broadening of the sociological agenda.
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 22-12-2006
Mari Sako
Oxford: Open University Press, 2006, 320 с.
All firms wrestle with restructuring, involving consolidation of mergers and acquisitions on the one hand, and fragmentation through outsourcing and spin-offs on the other. Through an in-depth investigation into the organizational strategies of Japanese corporate management and union leaders in Japan, Mari Sako explores the issue of 'organizational boundaries' that arises from such restructuring. Examining the strategy and structure of both businesses and trade unions, the book draws upon empirical evidence drawn from interviews conducted at Toyota and Matsushita and their respective unions. It examines their respective strategies in coping with organizational boundaries against the backdrop of changing labour markets, and, in the process, challenges widely held notions about Japanese corporate and union structures. Mari Sako goes on to explore the implications of these relationships in other advanced industrial countries for corporate restructuring, jobs, and labour market flexibility.
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 21-03-2004
Michael Spence
Stockholm: Almqvist & Wiksell, 2002, cерия "Les Prix Nobel"
Данная публикация представляет нобелевскую лекцию американского экономиста Майкла Спенса по случаю получения им в 2001 году премии памяти Альфреда Нобеля по экономике за анализ рынка с асимметричной информацией. В лекции автор знакомит с введением в теорию сигналов и даёт краткую характеристику информационной структуре рыночного типа ведения хозяйствования. Материал изложен простым английским языком и находится в открытом доступе на официальном сайте.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию

Опубликовано на портале: 31-03-2005
Detlef Deumlich, J. Thiere, H. I. Reuter, L. Völker, R. Funk, Joachim Kiesel
This paper presents a comparative method (SICOM) to evaluate complex site conditions at the level of a Federal State (Brandenburg) and at different areal units. The methodology uses primary site conditions and provides the possibility to objectively compare and judge different ecological questions. Objects with heterogeneous content are pooled in comparison groups. Consideration of the main site characteristics allows a goal-oriented allocation of subsidies. The use of SICOM is demonstrated for the wind and water erosion risk assessment across different scales from Federal State down to a parcel of land. The “parcel” aggregation-level proves to be useful to assess the erosion risk. Larger scales are less useful in the assessment of subsidies policy with regard to erosion risk. SICOM is demonstrated to be suitable for comparing and assessing regional aspects more objectively.
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Опубликовано на портале: 31-12-2003
Simon Maxwell
Durban, 2003
Rural development has not received the priority and attention warranted by the present and future concentration of poverty in rural areas. Is this perhaps because rural development agencies present conflicting narratives? A framework is presented within which to answer that question, and is then applied to the recent policy statements of the EU, FAO, IFAD and the World Bank. Each policy statement is compelling in its own way, but the strategies are not consistent. A narrative is needed which: recognises the rapid pace of change in rural areas; acknowledges the overriding need for diversification out of agriculture; builds market institutions for growth; and works effectively within the current international consensus on poverty reduction, emphasising opportunity, empowerment and security.
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