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Всего публикаций в данном разделе: 132

Авторы:
А Б В Г Д Е Ж З И Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Э Ю Я
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
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все А Б В Г Д Е Ж З И ЙК Л М Н О П Р С Т У Ф Х Ц Ч Ш ЩЭ Ю Я
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Опубликовано на портале: 25-11-2003
Judy Strauss, Raymond Frost
Изд-во: Prentice-Hall, 2000
(Pearson Education) Presents traditional marketing using electronic methods, outlining the changes and new strategies that make such a combination effective. Covers product, pricing, distribution, promotion, and most importantly, customer relationships. A textbook that distinguishes itself by its unique use of ideas and techniques.

Книга рассматривает традиционный маркетинг, используя электронные методы, показывает изменения и новые стратегии, которые делают эту комбинацию эффективной. В книгу включены разделы, посвященные продукту, цене, распределению, продвижению и взаимоотношениям с потребителями.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 24-12-2002
Wendelin Kupers
2002
The most basic way in which managers are involved in their performances are their embodied, emotional and expressed inter-+-action respectively. inter-+-passion. In perceiving and enacting the embodied life-worlds of their daily work and inter-+-relations the same are felt and constituted symbolically as meaningful.
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Опубликовано на портале: 19-12-2009
Gary G. Hamilton, Robert C. Feenstra
New-York: Cambridge University Press, 2006, cерия "Structural Analysis in the Social Sciences", 476 с.
The economies of South Korea and Taiwan in the second half of the twentieth century are to scholars of economic development what the economy of Britain in the late eighteenth and early nineteeth century is to economic historians. This book, a collaboration between a leading trade economist and a leading economic sociologist specializing in East Asia, offers a fresh, original explanation of the development paths of post-World War II Korea and Taiwan. The ambitions of the authors go beyond this, however. They use these cases to reshape the way economists, sociologists, and political scientists will think about economic organization in the future. They offer nothing less than a theory of, and extended evidence for, how capitalist economies become organized. One of the principal empirical findings is that a primary cause for the industrialization of East Asia is the retail revolution in the United States and the demand-responsiveness of Asian manufacturers. A highly unusual collaboration between a leading economist and a leading economic sociologist. An original theory of economic organization that is subject to multiple empirical tests and historical evidence. A brand new interpretation of the industrialization of East Asia
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Опубликовано на портале: 28-11-2006
Ред.: Simon Johnson Williams, Gillian Bendelow
London: Routledge, 1998
The development of a sociology of emotions is crucial to our understanding of social life. Emotions are ''social things'', they are controlled and managed in our everyday lives and transcend the divides between mind and body, nature and culture, structure and action. In this way, they hold a crucial key to our understanding of social processes and can push forward the boundaries of sociological investigation. Throughout Western social thought emotions are seen to be the very antithesis of the detached scientific mind and its quest for ''objectivity''. However, as the course of human history has testified, crucial implications stem from the separation of reason and feeling. Accordingly, emotions have a fundamental import for all pertinent sociological themes and issues, in particular, social action and social identity, gender, sexuality and intimacy, the embodiment of emotions across the life course (from childhood to old age), health and illness, and the social organisation of emotions in the workplace. Unique and timely, Emotions in Social Life acts to consolidate the sociology of emotions as a legitimate and viable field of enquiry. It provides a comprehensive ''state of the art'' assessment of the sociology of emotions drawing upon work from scholars of international stature, as well as newer writers in the field. It presents new empirical research in conjunction with innovative and challenging theoretical material, and will be essential reading for students of sociology, health psychology, anthropology as well as gender studies.
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Опубликовано на портале: 07-10-2008
Steven T. Berry, Peter C. Reiss
Amsterdam: Elsevier Science, 2007
This chapter surveys empirical models of market structure. We pay particular attention to equilibrium models that interpret cross-sectional variation in the number of firms or firm turnover rates. We begin by discussing what economists can in principle learn from models with homogeneous potential entrants. We then turn to models with heterogeneous firms. In the process, we review applications that analyze market structure in airline, retail, professional, auction, lodging, and broadcasting markets. We conclude with a summary of more recent models that incorporate incomplete information, “set identified” parameters, and dynamics.
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Опубликовано на портале: 22-09-2003
Douglass C. North, Lee J. Alston, Thrainn Eggertsson
Cambridge: Cambridge University Press, 1996, 375 с.
Empirical Studies in Institutional Change is a collection of nine empirical studies by fourteen scholars. Dealing with issues ranging from the evolution of secure markets in seventeenth-century England to the origins of property rights in airport slots in modern America, the contributors analyze institutions and institutional change in various parts of the world and at various periods of time. The volume is a contribution to the new economics of institutions, which emphasises the role of transaction costs and property rights in shaping incentives and results in the economic arena.
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Опубликовано на портале: 05-06-2007
Richard Charles Levin, Wesley Marc Cohen
New York: North-Holland, 1989, cерия "Handbooks in Economics", 2, 986 с.
A central theme of this survey is to emphasize the already perceptible movement of empirical scholars from a narrow concern with the role of firm size and market concentration toward a broader consideration of the fundamental determinants of technical change in industry.
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Опубликовано на портале: 28-11-2003
Irene Tzouramani, Konstadinos Mattas
2002
Latest developments in investment analysis offer a number of valuable insights into how to evaluate investment opportunities encountering the weaknesses of net present value criterion. More specific, irreversibility, uncertainty and the choice of timing are conditions that net present value does not include but they alter the investment decision in critical way. Employing contingent claims analysis in tangible investments several assumptions made by discount cash flow method are concerned and better assessment results can be derived. In this work, an attempt is made to apply real options methodology in agricultural investments. Many agricultural investors face a growing uncertainty environment with high sunk investments and net present value criterion has been extensively used that may be lead to incorrect decisions. Both discount cash flow method and real options approach are employed to evaluate the effectiveness of a new technology project under uncertainty returns in agriculture. Discount cash flow approach indicates that the adoption of a new technology project under uncertainty is feasible while real options approach differentiates the results. The corollary is that real options approach can be proved conducive in assessing projects with uncertainty and irreversibility and it can furnish a new way of examining agricultural investment decisions.
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Опубликовано на портале: 29-03-2005
Irene Tzouramani, Konstadinos Mattas
2004
New policy measures have studied and introduced to transform Europe’s agriculture into a more environmental friendly agriculture. Adopting environmental friendly production systems involves risk and uncertainty and to overcome this well designed policy schemes are required. This study attempts to examine the effects of income variability upon the decision on adopting or not environmental friendly production systems in order to evaluate the organic financial incentives to farmers by introducing the real options methodology. The real options procedure revealed that the investment in environmental friendly production systems must be postponed and the option of investment must be kept alive until the expected returns are high enough to offset the risk and uncertainty. Therefore, policy makers have to reconsider the current financial incentives if they want faster adoption of sustainable production systems.
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Опубликовано на портале: 06-01-2004
Richard M. Locke, Thomas Kochan, Michael J. Piore
Cambridge: MIT Press, 1995
В сборнике представлены важнейшие труды экономистов, политологов, социологов, ученых в области права и индустриальных отношений. Все авторы уделяют много внимания ключевой роли отношений занятости в процессах, связанных с успешным функционированием отдельных фирм и конкурентоспособностью целых отраслей во всем мире. Все работы, опубликованные в данной книге, основываются на схожих предпосылках. Основываясь на данных по 11 странам ОЭСР (США, Великобритания, Канада, Франция, Германия, Италия, Испания, Норвегия, Швеция, Австрия и Япония) авторы анализируют изменения в практиках занятости в этих странах. Освещаются вопросы динамики отношений занятости во всем мире. В заключении суммируются результаты и приводятся рекомендации для дальнейшего изучения этих вопросов.
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Опубликовано на портале: 20-12-2006
Ред.: Paul Stewart
New-York: Palgrave Macmillan, 2006, cерия "The Future of Work", 304 с.
This book examines the relationship between the experience of employment and changing organizational forms, boundaries and the context of work. It explores a range of critical sociological and political economy processes in the context of workplace restructuring, employment and labour market regulation in the wider community. Of significant importance are the themes of gendered and ethically embedded labour markets for young people, trade union and local activism, gendered identity in management, market turbulence and call centres. The book offers an international perspective that includes chapters based on case work from the UK and Turkey.
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Опубликовано на портале: 28-01-2004
В статье Стюарта Холла предложена модель, описывающая процесс массовой коммуникации как «сложную структуру отношений». Ключевыми элементами этой структуры являются практики кодирования идеологических смыслов в сообщениях работниками средств массовой коммуникации (СМК), с одной стороны, и практики декодирования сообщений аудиторией, с другой. Сообщение СМК рассматривается в семиотическом ключе как дискурс, имеющий многослойную структуру означивания и допускающий множество прочтений. В сообщениях СМК (Холл имеет в виду, прежде всего, телевидение) господствующие идеологии функционируют как коннотативные «коды предпочтительного прочтения». Коммуникация идеологии осложняется тем, что декодирование сообщений СМК может осуществляться аудиторией с помощью «компромиссного кода» и «оппозиционного кода». Массовая коммуникация представлена в модели Холла как динамичный процесс, открытый для дискурсивной борьбы.

Опубликовано на портале: 11-12-2002
Dominique Jolly
2001
The paper distinguishes between two types of inter-firm alliances: endogamy and exogamy. Endogamy occurs when partners share related profiles. On the opposite, exogamy appears when allies exhibit unrelated profiles. It is suggested that endogamy serves for accumulating similar resources and gaining scale effects while exogamy allows the combination of differentiated competences and the achievement of symbiotic effects. Two different cases are employed to infer practical recommendations regarding how these different types of partnerships should be managed.
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Опубликовано на портале: 29-11-2003
Markus Lips, Peter Rieder
2002
This paper discusses an approach to implement output quotas in the GTAP model which permits an endogenous adjustment of both the supplied quantity and the quota rent. Since the quota rent is interpreted as additional earnings of the factors used no change of the worldwide GTAP data base is required. Several modifications of the GTAP model and two exogenous coefficients are necessary. Considering uncertain values of one of the coefficients, systematic sensitivity analysis is applied. The abolishment of the raw milk quota in the European Union would lead to a remarkable decrease in raw milk prices in most member countries. The raw milk production increases in Denmark, Ireland, Luxembourg and the Netherlands while it declines in Greece and Portugal. In the other member countries the raw milk production changes slightly.
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Опубликовано на портале: 05-09-2003
Growth theory has been changing directions - the orthodox neoclassical approach is being modified and extended by models of endogenous growth. Along with fresh contributions from the field, this volume provides a survey of the topic.
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