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Всего публикаций в данном разделе: 190

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Опубликовано на портале: 20-04-2007
Mark E. Parry
New York: McGraw-Hill, 2004, 274 с.
Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or managing brand meanings for established products, this accessible, concise guide helps marketing executives assess market trends, make branding decisions quickly and confidently'then execute those decisions with precision
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 31-03-2005
Sabrina Pascotto, Giorgio De Ros
Starting from the redistribution of the CAP budget and particularly with the EU regulation 1257/99 on rural development, the role of traditional farmers has been redesigned so to meet new market requirements, especially in the sense of quality of products, services, food and health security, environmental management, that means economical as well as social conditions (Shucksmith et al., 2002). For what Italian legislation concerns, recently the D.Lgs. 228/2001 defined the farmer no longer as a pure producer of agricultural foodstuffs, but as a farm-manager, more involved in all the various levels of the filière of his products. This paper focuses attention on the Province of Trento, in the Italian Alps. The starting point of this research has been the investigation of the local legislation regarding agricultural and rural matter. We identified all the typologies of interventions available for local farmers since 1994 compatible with the EU provisions and intended to promote diversification, i.e. non agricultural activities carried out by farmers beside their original or traditional farming activities.
ресурс содержит прикрепленный файл

Опубликовано на портале: 14-11-2006
Tim Patrick, John Clark Craig
Изд-во: O'Reilly Media, 2006, 740 с.
This book will help you solve more than 300 of the most common and not-so-common tasks that working Visual Basic 2005 programmers face every day. If you're a seasoned .NET developer, beginning Visual Basic programmer, or a developer seeking a simple and clear migration path from VB6 to Visual Basic 2005, the Visual Basic 2005 Cookbook delivers a practical collection of problem-solving recipes for a broad range of Visual Basic programming tasks. It's sure to save you time, serving up the code you need, when you need it.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 13-11-2007
Larry Patriquin
Изд-во: Palgrave Macmillan, 2007, 280 с.
Agrarian Capitalism and Poor Relief in England, 1500-1860 examines the evolution of public assistance for the poor in England from the late medieval era to the Industrial Revolution. Placing poor relief in the context of the unprecedented class relations of agrarian capitalism and the rise of a unique non-absolutist state, it accounts for why relief in England was distinct, with comparisons made to Scotland, Ireland, France and Germany. The author argues that poor relief was a substitute for access to land and common rights, a virtual exchange of money as compensation for the creation of absolute private property. In a work both challenging and provocative, Larry Patriquin makes a case for a class-based reinterpretation of the origins of the welfare state. Clearly written and well organized, this new explanation of the 'great transformation' will contribute to debates in British history, Marxism, social welfare, historiography, theories of the state, and the transition to capitalism
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 13-06-2003
Thomas E. Patterson
Harvard: Alfred A. Knopf Publishers, 2003
Книга посвящена изучению причин снижения активности американских избирателей на выборах, падения интереса к политике. Описываются причины падения политической активности граждан,а также роли основных участников выборов: партий, кандидатов, средств массовой информации. Автор в ходе президентской кампании 2000 г. провел с ноября 1999 г. по январь 2001 г. 99 опросов, получив данные по 97 797 респондентам. Материалы этих исследований послужили основой для книги.
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 30-10-2003
Charles H. Patti, Steven W. Hartley, Susan Kennedy
New York: McGraw-Hill, 1991
Practical coverage of pre-campaign ideas - analyzing buyer behavior, setting objectives, budgeting; campaign decisions - creative strategy and tactics, media planning; and post-campaign evaluation. Includes extensive suggestions for further reading and an appendix listing sources of information

Статьи, представленные в этой книге, скомпонованы в три раздела: первый содержит аспекты деятельности, предваряющие рекламную кампанию (анализ поведения потребителей, определение целей, бюджетирование); во втором рассматриваются решения, непосредственно связанные с проведением кампании (выработка креативной стратегии и тактик, медиапланирование); в третьем приводятся методы оценки рекламной кампании.
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию

Опубликовано на портале: 06-01-2004
Ruby K. Payne
USA, 2001, 205 с.
A Framework for Understanding Poverty was Dr. Ruby Payne's first book, written for teachers with adaptations for work and community members. Its purpose is to educate people about the differences that separate economic classes and then teaching them strategies to bridge those gulfs. Ruby discusses at length the social cues or "hidden rules" that govern how we think and interact in society – and the significance of those rules in a classroom. Other topics include why students from generational poverty often fear being educated, discipline interventions that improve behavior, and the eight resources that make a difference to success.

Опубликовано на портале: 31-12-2003
David Pearce, Kerry Turner
USA: Johns Hopkins University Press, 1990, 392 с.
Учебник начального уровня по экономике использования природных ресурсов и окружающей среды. Раскрываются основные понятия, модели, проблематика.

Опубликовано на портале: 27-04-2007
Keri E. Pearlson, Carol S. Saunders
Изд-во: John Wiley & Sons, 2006, 384 с.
Now updated and revised, this Third Edition of Managing and Using Information Systems by Pearlson and Saunders arms you with the insights and knowledge you need to become an active participant in information systems decisions. Taking a strategic approach to information systems, the authors show how to manage information as a resource and use information for competitive advantage.
This brief, yet complete, paperback provides a basic framework for understanding the relationships among business strategy, information systems, and organizational strategies. You'll learn how IT relates to organizational design and business strategy, how to recognize opportunities in the work environment, and how to apply current technologies in innovative ways.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 30-08-2005
Ove Kaj Pedersen, John L. Campbell
Princeton: Princeton University Press, 2001
The last quarter century has been marked by the ascension of neoliberalism--market deregulation, state decentralization, and reduced political intervention in national economies. Not coincidentally, this period of dramatic institutional change has also seen the emergence of several schools of institutional analysis. Though these schools cut across disciplines, they have remained isolated from and critical of each other. This volume brings together four--rational choice, organizational, historical, and discursive institutionalism--to examine the rise of neoliberalism. In doing so, it makes tremendous methodological strides while substantively enlarging our knowledge about neoliberalism. The book comprises original empirical studies by top scholars from each school of analysis. They examine neoliberalism's rise on three continents and explore changes in macroeconomic policy, labor markets, taxation, banking, and health care. Neoliberalism appears as much more complex, diverse, and contested than is often appreciated. The authors find that there is no convergence toward a common set of neoliberal institutions; that neoliberalism does not incapacitate states; and that neoliberal reform does not necessarily yield greater efficiency than other institutional arrangements. Beyond these important empirical contributions, this book is a methodological milestone in that it compares different schools of institutionalist analysis by seeing how they tackle a common problem. It reveals a second movement within institutionalism--one toward rapprochement and cross-fertilization among paradigms--and explains how this might be furthered with benefits throughout the social sciences.
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 12-12-2003
John Pender, Ephraim Nkonya, Pamela Jagger, Dick Sserunkuuma, Henry Ssali
Durban, 2003
This paper estimates a structural econometric model of household decisions regarding income strategies, participation in programs and organizations, crop choices, land management, and labor use, and their implications for agricultural production and land degradation; based upon a survey of over 450 households and their farm plots in Uganda. The results generally support the Boserupian model of population-induced agricultural intensification, but do not support the .more people-less erosion. hypothesis, with population pressure found to contribute to erosion in the densely populated highlands. Agricultural technical assistance programs have location-specific impacts on agricultural production and land degradation, contributing to higher value of crop production in the lowlands, but to soil erosion in the highlands. By contrast, NGO programs focusing on agriculture and environment are helping to reduce erosion, but have mixed impacts on production. We find little evidence of impact of access to markets, roads and credit, land tenure or title on agricultural intensification and crop production, though road access appears to contribute to land degradation in the highlands. Education increases household incomes, but also reduces crop production in the lowlands. We do not find evidence of a poverty-land degradation trap, while poverty has mixed impacts on agricultural production: smaller farms obtain higher crop production per hectare, while households with fewer livestock have crop production. These findings suggest that development of factor markets can improve agricultural efficiency. Several other factors that contribute to increased value of crop production, without significant impacts on land degradation, include specialized crop production, livestock and nonfarm income strategies, and irrigation. In general, the results imply that the strategies to increase agricultural production and reduce land degradation must be location-specific, and that there are few .win-win. opportunities to simultaneously increase production and reduce land degradation.
ресурс содержит прикрепленный файл

Опубликовано на портале: 26-06-2004
В книге очень подробно, доходчиво и последовательно рассказывается о том, как решать те вопросы, которые неизбежно возникают при ведении всякого бизнеса. Как писать грамотные, представляющие вас в лучшем свете деловые письма, бизнес-отчеты и служебные записки? Как подготовить профессиональное резюме? Что нужно принимать во внимание, готовясь к презентации? Об этом и многом другом, без чего невозможно в современном мире наладить и поддерживать конструктивные деловые отношения, вы узнаете, прочитав "Бизнес-коммуникации". Книга будет полезна не только студентам, изучающим менеджмент, организационное поведение, этику делового общения, но и менеджерам, бизнесменам, специалистам по работе с персоналом.
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 31-12-2003
John Penson, Oral Capps, Parr Rossen
New York: Prentice-Hall, 2001, 580 с.
Учебник начального уровня по аграрной экономике. Рассматриваются микроэкономические и макроэкономические аспекты рыночных сил, влияющих на процесс принятия решений производителем и потребителем, поведение потребителя, поведение производителей, состояние рыночного равновесия, механизмы государственного вмешательства в АПК, макроэкономика сельского хозяйства, международная торговля сельскохозяйственной продукцией.

Опубликовано на портале: 28-10-2003
This new macroeconomics book deals entirely with open economy macroeconomics, reflecting a concern to understand macroeconomic principles and applications in the context of the open economies of Western Europe and the rest of the world. This book provides a new framework for understanding contemporary macroeconomics theory, policy and applications.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 31-10-2003
Don Peppers, Martha Rogers
USA: Currency-Doubleday, 1997
The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition - with an all-new User's Guide - takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in the Interactive Age. Most businesses follow time-honored mass-marketing rules of pitching their products to the greatest number of people. However, selling more goods to fewer people is not only more efficient but far more profitable. The One to One Future is a radically innovative business paradigm focusing on the share of customer - one customer at a time - rather than just the share of market. Authors Don Peppers and Martha Rogers reveal one to one strategies to:
* Find the 20 percent - or 2 percent - of your own customers and prospects who are the most loyal and who offer the biggest opportunities for future profit;
* Collaborate with each customer, one at a time, just as you now work with individual suppliers or marketing partners;
* Nurture your relationships with each customer by relying on new one to one media vehicles - not just the mail, but the fax machine, the touch-tone phone, voice mail, cell phones, and interactive television.

Leading-edge companies such as MCI, Lexus, Levi Strauss, and Nissan Canada, and thousands of smaller enterprises, have already adopted the one-to-one perspective. The strategies outlined in this book work just as well - often even better - for small companies, from two-person accounting firms to flower shops to furniture stores.
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