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Всего публикаций в данном разделе: 161

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А Б В Г Д Е Ж З И Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Э Ю Я
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
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все А Б В Г Д Е Ж З И ЙК Л М Н О П Р С Т У Ф Х Ц Ч Ш ЩЭ Ю Я
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Опубликовано на портале: 19-04-2007
Steve Cone
New York: Bloomberg Press, 2005, 204 с.
Working with and at leading companies including American Express, Epsilon, Apple, Fidelity, and Citigroup -- with notable political and not-for-profit campaigns along the way -- Steve Cone has the hard-earned and high-level experience that translates into valuable, tested insights on what really works in marketing.
With the candor and freshness you'd expect from a close and experienced friend, he delivers hundreds of insights in a quick, no-nonsense and witty manner on all facets of marketing and advertising of real value to businesses and organization of all sizes
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 20-04-2007
Peter Block
San Francisco: Berrett-Koehler Publishers, 1996, 264 с.
A synthesis of the enormous literature regarding exponential distribution in 34 essays written by statisticians demonstrating the tractability of the theory and applications. The discussions review conventional areas such as order statistics and their properties, prediction problems, and characterizations, in addition to more sophisticated discussions of exponential regression, bootstrapping method, and applications to survival analysis. For readers interested in initiating a dialogue with the authors, many of the contributors' e-mail addresses are also provided. Includes theorems and tabular illustrations.
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 19-04-2007
J. Jerry Kaufman, Roy Woodhead
Hoboken, NJ: Wiley, 2006, 235 с.
Helping readers become better innovators by learning and understanding the principles of Function Analysis System Technique (FAST), Stimulating Innovation in Products and Services explains how innovation can be discovered and developed using systematic and replicable methods. To encourage readers to experiment with Function Analysis in new and challenging situations, the authors emphasize the underlying principles as well as the procedures. Each chapter discusses one or more key principles involved and the logic behind those principles. The book also includes a variety of practical examples that explain the steps involved to help the reader apply these principles
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 26-11-2007
Ronald Philip Dore
Oxford: Oxford University Press, 2000, 240 с.
This is a book about Washington Consensus capitalism and the controversies its encroachment causes in Japan and Germany. Many people in both those countries share the assumptions dominant today in Britain and America-that managers should be intent solely on creating shareholder value and that shareholders' financial logic alone should determine who buys what company on the stock exchange. That way efficiency (and hence global welfare) will be maximized. The Japanese and German advocates of full-bloodied market capitalism are not having it all their own way, however. In both countries there are articulate defenders of what they consider to be a better way of life, informed by a more human, more social-solidary, set of values. Dore traces the fascinating debates which ensue on corporate governance, on worker rights, on supplier relations, on cartels and anti-trust, on pensions and welfare. He also analyses actual changes in economic behaviour-an essential means of sorting out a lot of the muddle and double-talk not just in the internal debates themselves, but even more in the foreign reporting of them. These accounts of the battle for the national soul in Japan and Germany constitute one of the finest contributions to the 'diversity of capitalism' debate. Dore's account should be read by anyone who is interested to know whether, for all the talk of globalization, that diversity is going to survive.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 25-12-2002
Parissa Haghirian, Tina Claudia Chini
2002
Storytelling is an instrument to transfer tacit knowledge within organisations, which is little explored. In this paper a first framework to structure the storytelling process is developed. It consists of four phases: intention, creation, narration and reception. Since tacit knowledge is highly culture-bound, this process, its effectiveness, and importance differ in low-context and high-context cultures. The authors develop first research propositions to investigate differences in using storytelling as a knowledge transfer tool. A qualitative research design to explore variables and relationships influencing the transfer of tacit knowledge via storytelling in Japan and Germany is proposed.
ресурс содержит прикрепленный файл

Опубликовано на портале: 25-03-2004
Олег Валерьевич Хархордин
Cambridge: Cambridge University Press, 2004
Статья посвящена свободе и свободам социальным и политическим, как в социологическом, так и в философском и историческом аспектах. В литературе по современной политической философии (и за ее пределами) достаточно конвенциональным стало различение позитивной и негативной разновидностей свободы – позитивной “ свободы для ” (цели которой определены и иногда имеют принудительную силу) и негативной “ свободы от ” (как правило, вмешательства в приватную сферу). Однако, помимо реализуемых (либо не реализуемых) человеческими существами позитивной и негативной разновидностей свободы, пишет автор, существует иная, более фундаментальная “ свобода ”, которая является условием существования как позитивной, так и негативной. Она конститутивна для них и является “ фоном ” для их осуществления.
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию

Опубликовано на портале: 19-04-2007
Larry Percy, Richard Elliott
New York: Oxford University Press, 2005, 364 с.
The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising from a strategic rather than simply a descriptive standpoint and covers all the main topics on an advertising management module. The authors look first at what advertising is meant to do and then go on to provide an understanding of what is necessary in the development of effective advertising and promotion. The text has been fully updated and revised to now include expanded chapter introductions, explicit chapter objectives and learning outcomes, as well as additional important readings to supplement each chapter. The chapters on 'Communication Strategy' and 'Processing the Message' have been significantly expanded with recent leading-edge thinking, as well as new material on Integrated Marketing Communications in the final chapter. The authors use numerous examples of successful advertising images and a number of extended case histories to illustrate the application of the various theories discussed. COMPANION WEB SITE: Accompanying the new edition will be a comprehensive companion web site containing, for lecturers: PowerPoint slides and questions and exercises to test students; and for students: links to IPA case histories, web links, references to further reading, and questions and exercises
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 30-10-2003
Jean-Noel Kapferer
New York: Free Press, 1994
Thousands of companies now recognize that brand names are their most valuable assets, but too often branding is merely a tactical decision, almost an afterthought. In this work, Jean-Noël Kapferer, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date. With hundreds of examples and case studies of brands throughout the world, Kapferer deals with the very essence and culture of branding and provides an overall philosophy for every aspect of brand management.

В своей книге Jean-Noël Kapferer – известный специалист в области управления брендами – представляет современную модель стратегического управления брендами, иллюстрируя ее множеством реальных примеров и кейсов. Автор рассматривает сущность брендинга, а также все аспекты управления брендами. Книга может быть рекомендована специалистам в области управления брендами, руководителям компаний – словом всем тем, кто осознает, что в современном бизнесе бренды являются одним из наиболее ценных активов фирмы, требующим стратегического подхода к управлению им.
ресурс содержит полный текст, либо отрывок из него ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию

Опубликовано на портале: 30-10-2003
Peter Chisnall
Изд-во: Prentice-Hall, 1995
Covers the nature and applications of marketing applied to industrial, technical, and commercial business and public sector services. Topics include international business strategies and the growth of regionalism, product design, process re-engineering, JIT, TQM, strategic alliances and joint ventures, business ethics, and environmentalism. This is the third edition of a text formerly titled Strategic Industrial Marketing. For management students and practicing managers.

Рекомендуется для использования во вводных и базовых курсах «Промышленный маркетинг» и «В-2-В маркетинг». В книге охватываются различные аспекты маркетинга применительно к промышленному и межфирменному секторам бизнеса, такие как: международные бизнес-стратегии, процесс реинжиниринга, управление качеством, стратегические альянсы и совместные предприятия и многие другие.
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию

Опубликовано на портале: 19-04-2007
Guy Garrod, Martin Whitby
Изд-во: Elsevier Science, 2005, 294 с.
The complex and conflicting demands that society makes on the countryside have led to an increasingly strategic approach to its management. This important new work evaluates the key challenges facing managers and policy-makers in the contemporary British countryside and critically examines a range of strategies for making the most of our natural heritage
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 25-12-2002
Martha Mador
2002
A wide variety of factors influence the quality of strategic decisions. This research considers one such influence, the Strategic Decision Making process. It explores whether previous theoretical propositions hold in quite different organisations in a very different business environment, namely a University in England. The research examines how a strategic problem was addressed. Interviews with the Top Management Team, supported by documentary evidence, are content analysed for the relevance of the propositions in this new environment. Two cases of decision making, relating to the same problem, in a single university suggest that the propositions are indeed relevant.
ресурс содержит прикрепленный файл

Опубликовано на портале: 26-04-2007
Philip A. Wickham
Harlow: Financial Times Prentice Hall, 2006, 648 с.
This text is aimed at those studying entrepreneurship as part of any degree or management course. The book presents a clear style, coherent and logical organization of themes, and a critical discussion of key ideas to facilitate students' learning and lecturers' course planning and delivery. Strategic Entrepreneurship provides comprehensive coverage of this dynamic field, which is growing fast in its teaching and research. This third edition offers an up-to-date, accessible and rigorous examination of a strategic approach to entrepreneurial management and emphasizes its distinction from the management of small business
ресурс содержит гиперссылку на сайт, на котором можно найти дополнительную информацию ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 19-04-2007
James F. Bolt, Michael E. McGrath, Mike Dulworth
San Francisco: Jossey-Bass, 2005, 196 с.
Strategic Executive Development--written by three leaders in the field of executive development, James F. Bolt, Michael McGrath and Michael Dulworth--shows how world-class companies use executive development to drive business strategy and affect growth. This important resource presents five strategic uses of executive development that produce demonstrable business impact. Based on empirical data gathered from their extensive research and consulting, and a comprehensive survey of executive development in leading organizations, this book answers the key question: What are the investments in executive development that have the biggest impact? Using illustrative case studies, the authors clearly demonstrate how executive development is being successfully implemented at some of the world's most recognizable and enduring companies, including Texas Instruments. These cases describe what is working and why, offer insights into the key process steps, and show how companies have measured and validated the effects of executive development. Strategic Executive Development offers the framework needed to create an executive development strategy and program that will help your organization achieve measurable business results and develop the executive capabilities needed to win in the marketplace
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 19-04-2007
Douglas Gale
Cambridge, UK and New York: Cambridge University Press, 2000, 232 с.
The theory of competition has held a central place in economic analysis since Adam Smith. This book, written by one of the most distinguished of contemporary economic theorists, reports on a major research program to provide strategic foundations for the theory of perfect competition. Beginning with a concise survey of how the theory of competition has evolved, Gale makes extensive and rigorous use of dynamic matching and bargaining models to provide a more complete description of how a competitive equlibrium is achieved. Whereas economists have made use of a macroscopic description of markets in which certain behavioral characteristics, such as price-taking behavior, are taken for granted, Gale uses game theory to re-evaluate this assumption, beginning with individual agents and modelling their strategic interaction. A strategic foundation for competitive equilibrium shows how such interaction leads to competitive, price-taking behavior. Essential reading for graduate courses in game theory and general equilibrium
ресурс содержит графическое изображение (иллюстрацию)

Опубликовано на портале: 19-04-2007
Michael Armstrong
Philadelphia.: Kogan Page, 2006, 208 с.
Strategic human resource management has been taken up by academics, consultants and practitioners alike. However, the integration of human resource strategy with overall business strategy is often easier in theory than in practice. Strategic Human Resource Management provides a bridge between theory and practice and offers a guide to both formulating human resource strategies and implementing them. This new edition has been fully updated and revised to incorporate the latest thinking, research and practice in this important field
ресурс содержит графическое изображение (иллюстрацию)