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Всего публикаций в данном разделе: 161

Авторы:
А Б В Г Д Е Ж З И Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Э Ю Я
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
Названия:
все А Б В Г Д Е Ж З И ЙК Л М Н О П Р С Т У Ф Х Ц Ч Ш ЩЭ Ю Я
1 2 3 4 5 7 9 A B C D E F G H I J K L M N O P Q R ST U V W X Y Z
 

Опубликовано на портале: 19-04-2007
Graeme Salaman, John Storey, Jon Billsberry
Изд-во: Sage Publications, 2005, 360 с.
The Second Edition of this highly successful course reader provides a comprehensive, contemporary, and critical review of the key issues in strategic human resource management. The book draws upon the work of some of the most influential and insightful writers on the subject of the strategic management of people in organizations. Through a series of carefully edited articles, students can explore current thinking on topics as diverse as performance, pay, process reengineering, structure, ethics, culture, change and leadership
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Опубликовано на портале: 19-04-2007
Stephen J. Perkins, Susan M. Shortland
Philadelphia.: Kogan Page, 2006, 272 с.
This book provides an excellent and refreshing critical perspective to many of the issues under continued debate and ongoing research in the field of international HRM. This must be one of the best researched and referenced books on international human resource management that has been written in a long time. The research is both academic and practical… [and] deals with the subject at a very high level looking at the choices and consequences that organizations face when operating in an international market
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Опубликовано на портале: 19-04-2007
John Dawson
New York: Routledge, 2006, 218 с.
As retailers become more international, the existing concepts and theories of international business fit uneasily with international retailing. Exploring key concepts in international retailing through in-depth studies of several retailers, this text provides accessible material for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing, and showing the contrasts in approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail
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Опубликовано на портале: 26-04-2007
Mason A. Carpenter, William Gerard Sanders
Изд-во: Prentice-Hall, 2006, 431 с.
Carpenter/Sanders is the first book built around a dynamic perspective on strategy. Three themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the integration of formulation and implementation, and (3) strategic leadership. Crafting Business Strategy for Dynamic Contexts- chapter 6 is the aggregate of much of the current research on dynamic strategies, including: Competitive Dynamics, Technological Changes, and Hypercompetition . After reading the chapter, students will learn models that guide them through formulating and implementing a strategy in a dynamic, or changing, environment. Strategy Diamond: The strategy diamond outlines five key elements necessary for creating a complete strategy: arenas, vehicles, differentiators, staging, and economic logic. The Strategy Diamond gives students a concrete model for considering all aspects of a strategy in order to create and implement a complete strategy. The arenas and staging elements deal specifically with the dynamic aspect of strategy. How Would You Do That” exercises- There are two of these robust exercises in each chapter, immersing students in the implementation challenges real companies face. The exercises allow implementation to remain in the forefront of the student’s minds even in the formulation chapters. Market- For undergraduate/MBA strategic management courses.
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Опубликовано на портале: 23-04-2007
Fred David
Upper Saddler River, NJ: Prentice-Hall, 2006, 816 с.
The eleventh edition of Strategic Management is a current, well-written strategic management book with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter–globalization, the natural environment, and e-commerce. The author provides and overview of strategic management, as well as strategy formulation and implementation, strategy evaluation, strategic management case analysis, 46 Experiential Exercises and 43 cases including service company cases and manufacturing company cases. For management professionals, small business owners and others involved in business
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Опубликовано на портале: 23-04-2007
Mary Coulter, Jerald R. Smith, Peggy A. Golden
London: Longmans, 2006, 380 с.
A guide integrating the most current strategic management theories and practices, with an array of interactive features. Includes comprehensive cases at the end of each chapter, of companies such as Levi-Strauss and Starbucks, a companion Web site giving students access to online study guides, Internet resources, and more
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Опубликовано на портале: 19-04-2007
Thomas H. Davenport, Marius Leibold, Sven C. Voelpel
London: Wiley, 2006, 441 с.
During the past few years, the global environment has been increasingly causing revolutionary, disruptive innovation changes in traditional industries, corporations and business models. Traditional approaches to strategy are proving to be inadequate to deal with these changes, and those who want to survive and succeed in the highly competitive global economy urgently need more dynamic, innovative and holistic approaches to strategy and strategic management.
The major focus of this book is to provide new strategic management approaches and tools to enable capabilities for rapid, discontinuous organizational innovation and change. For both advanced students and business managers, it presents a well-balanced combination of leading-edge theory supported by published articles of prominent scholars, and case studies & examples, all designed to substantiate a new strategic mindset, innovative tools, and practical applications for significantly increased innovative capabilities
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Опубликовано на портале: 19-04-2007
Marius Leibold, Gilbert J. B. Probst, Michael Gibbert
London: Wiley, 2006, 355 с.
Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies.
On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance
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Опубликовано на портале: 19-04-2007
Peter M. Ginter, Jack W. Duncan, A. A. Sappington, Linda E. Swayne
Oxford: Blackwell Publishing Company, 2005, 896 с.
This fifth edition of the classic text, Strategic Management of Health Care Organizations, introduces strategic thinking, strategic planning, and strategic momentum to advanced undergraduate and graduate students as well as practitioners in the field of health care. It demonstrates how strategic managers can become strategic thinkers with the crucial skills to evaluate the changing environment, analyze data, question assumptions, and develop new ideas.Swayne, Duncan, and Ginter present methods to develop and document a plan of action through strategic planning and illustrate how, as managers attempt to carry out the strategic plan, they evaluate its success, learn more about what works, and incorporate new strategic thinking into future planning, strategy formulation, and situational analysis. They demonstrate how strategic management "maps" can provide the direction needed for successful implementation.In this new edition, all chapters have been revised and contain new or updated Introductory Incidents and Perspectives. Appendix A has been revised to match the new model of strategic thinking, planning, and managing the strategic momentum. Twenty real-life case studies, including nine new cases and three updated classics, present diverse strategic situations in an accessible manner that enhances the applicability of the concepts for students and professionals.The text is supported by PowerPoint slides and an Instructors' Manual
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Опубликовано на портале: 26-04-2007
Bente R. Lowendahl
Copenhagen: Copenhagen Business School Press, 2005, 219 с.
While most management books focus on industrial companies, this book deals with firms selling professional services to other firms or institutions. Examples are law and accounting firms, engineering and marketing consultants, architechts, insurance brokers and investment bankers. Based on in-depth studies of firms in multiple industries, the book presents a number of examples as well as a framework for the development of firm strategies
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Опубликовано на портале: 20-04-2007
Mark E. Parry
New York: McGraw-Hill, 2004, 274 с.
Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or managing brand meanings for established products, this accessible, concise guide helps marketing executives assess market trends, make branding decisions quickly and confidently'then execute those decisions with precision
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Опубликовано на портале: 25-11-2003
David A. Aaker
USA: John Wiley & Sons, 2001
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.
* The most complete, systematic approach to external analysis available.
* Addresses key current strategy issues, and is noted for its extensive use of business examples.

В книге делается акцент на необходимости проведения анализа внутренней среды и конкурентного окружения для осуществления стратегического выбора рынков и принятия решений относительно конкурентного позиционирования. Автор предлагает наиболее полный, систематизированный подход к анализу внешней среды, рассматривает ключевые проблемы, связанные с современными стратегиями, иллюстрируя это на конкретных бизнес-ситуациях.
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Опубликовано на портале: 30-10-2003
Robert J. Dolan
Harvard: Harvard Business School Press, 1992
This text for marketing management covers basic concepts and emerging issues through readings by leading academics and practitioners. Vital issues for the 1990s are explored: ethical and legal aspects of marketing, the services industry, and multinational marketing. The book also looks at basics such as the four Ps and gives cutting-edge strategies for traditional marketing concerns, from market penetration to marketing plan development, implementation, and control.
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Опубликовано на портале: 25-11-2003
David W. Cravens, Nigel Piercy
New York: McGraw-Hill, 2002
Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies.

В представленном учебнике обсуждаются концепции и процесс завоевания конкурентных преимуществ. Авторы исследуют множество компонентов рыночно-ориентированной стратегии, включающих технологию, взаимоотношения с потребителями, глобальную экономику и т.д. Содержание этого учебника выходит за рамки традиционного фокуса на управлении комплексом маркетинга. Кейсы демонстрируют, как реальные компании создают и осуществляют эффективные стратегии.
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Опубликовано на портале: 25-12-2002
Jose David Vicente Lorente, Jose Angel Zuniga Vicente
2002
The main purpose of this paper is to examine the effect of strategic moves on the likelihood of organizational survival in a population of firms which has undergone continuous and radical transformations in its environment. To this end, the authors propose and test two competitive hypotheses which are the result of two other theoretical perspectives about the consequences of strategic change: the adaptation view (classic strategic management and dynamic capabilities) and the ecological approach. While from the former strategic change has a positive effect on the likelihood of organizational survival, from the ecological approach, strategic change implies an increase in the likelihood of organizational extinction. The sample used to test the two proposed hypotheses is the Spanish private banks population over the period 1983-1997. The results confirm the negative effect of strategic change on the likelihood of organizational extinction, in line with the conclusions of the adaptive perspective and other research carried out in different settings. This paper introduces two important methodological innovations: (a) the definition and measurement of strategic change by using a new cluster algorithm, MCLUST; and (b) the control of the non-observable heterogeneity using panel data models for logit regression.
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