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Marketing Department

Обновлено: 09-12-2010
Тематические разделы:
Тип организации
Центры, Высшего образования
Prof. David Midgley - Coordinator
Исследовательские проекты
2002-2003 гг.:
«Assessing the Impact of State Dependence on Inference of Competitive Behavior»
«Targeted Pricing and Channel Management»
«Market Roll-Out and Retail Adoption for New Brands of Non-Durable Goods»
LARRECHE Jean-Claude «The Report on the Competitive Fitness of Global Firms 2002», Pearson Education, 2002
COUGHLAN Anne T., Erin ANDERSON, Louise W. STERN and Adel I. EL-ANSARY «Marketing Channels», Prentice Hall, 2001
WALKER Orville C., Harper W. BOYD and Jean-Claude LARRECHE «Marketing Strategy: Planning and Implementation.», Third Edition, Irwin McGraw-Hill, 1998
BENSAOU Ben. M. and Erin ANDERSON «Buyer-Supplier Relations in Industrial Markets: When Do Buyers Enter the Trap of Making Idiosyncratic Investments?», Organization Science, Vol. 10 N° 4 Pp 460-481 July/August 1999
CORSTJENS Marcel and Rajiv LAL «Building Store Loyalty through Store Brands», Journal of Marketing Research, Forthcoming
DEKIMPE Marnik G., Philip M. PARKER and Miklos SARVARY «Global Diffusion of Technological Innovations: A Coupled-Hazard Approach», Journal of Marketing Research, Vol. 37 N° 1 Pp. 47-59 February 2000

Регулярные мероприятия, семинары, конференции
См. - http://faculty.insead.edu/marketing_dept/Research%20Activity/Research%20Conferences.html
Домашняя страница
33 (0)1 60 71 26 32
France, Boulevard de Constance
77305 Fontainebleau
Cedex, France