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Hirshman Elizabeth C. (Хиршман Элизабет)

Обновлено: 09-12-2010
Образование PhD: Marketing, Social Sience Research [Georgia State University, 1977]
Место работы Rutgers Business Scholl / Professor

Профессиональные интересы:
Philosophy of Science
Consumer Behavior
Popular Culture
Semiotics

Публикации:
Men, Dogs, Guns and Cars: The Semiotics of Rugged Individualism. Journal of Advertising, forthcoming, 2003
Always Historicizes. Researching Marketing History in a Post Historical Epoch (2001) with Stephen Broun and Pauline Maclaran, Marketing Theory, Vol. 1.,1, September
Legends in our own Time: How Motion Pictures and Television Shows fulfill the Functions of Myth (2001) American Journal of Semiotics, vol. 17,No. 3 (Fall).
An Existential Analysis of the Embodied Self in Postmodern Consumer Culture (1999), with Craig Tompson, Consumption Markets and Culture, Fall.
Домашняя страница http://business.rutgers.edu/default.aspx?id=402
E-mail hirschma@business.rutgers.edu
Телефон (732) 445-3525
Факс (732) 445-3236
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