Interest in mandatory county-of-origin labeling of fresh meats exists at both the
state and national levels. A sample of beef handling firms in Louisiana (processors,
retailers and restaurants) was surveyed by telephone to identify the characteristics
of these firms that would help explain their decision to support or reject the law.
A factor supporting the label use was a belief that the label is valuable to buyers.
Negative factors were that the firm is a restaurant, is part of a chain or franchise,
or has experience handling imported beef, and the belief that labeling merely reflects
more government interference in free trade.