Based on critical theory and dialectical thought, discusses and outlines a framework
for understanding corporate culture as corporate hegemony. First, offers the relevance
of critical theory to the study of corporate culture as a managerial praxis and organizational
discourse. Second, examines three aspects of the dialectics of corporate culture:
the dialectical tensions between corporate and individual identity; the conflicting
pressure for uniformity and diversity; and the dialectics of empowerment and disempowerment.
Third, discusses the mechanisms for the hegemonic perpetuation of corporate culture
by researchers and practitioners and for resisting a critical stance in the discourse
of corporate culture. Fourth, and finally, the article examines possible ways for
overcoming the problem of cultural hegemony in organization theory and praxis.