This study investigated product introductions, marketing and distribution patterns
specialty food retailers in the eastern U.S. Based on 547 responses to a mailed survey,
results portray specialty food retailers as an extremely diverse group ranging from
who carry small specialty food sections within standard grocery or department stores
those who exclusively sell specialty foods. Respondents reported that new introductions
account for about 22% of their total specialty food sales and that on average, they
introduce about 23 products in a typical year. When evaluating new products, their
important considerations are quality followed by uniqueness.