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Advertising and Promotion Management: A Manager's Guide to Theory and Practice (Управление рекламой и продвижением продукции: руководство для менеджеров по теории и практике)

Опубликовано на портале: 30-10-2003
USA: Chilton/Haynes, 1987
Тематический раздел:
This study aims to provide a nontechnical introduction to the task of advertising and promotions management, developed primarily for the benefit of marketing managers, and students on business courses. It includes the planning and supervision of advertising and promotion activities.