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Strategy creation in practice - adaptive and crerative learning dynamics

Опубликовано на портале: 25-12-2002
This paper examines how managers create and develop strategy in practice. It reports findings of an in-depth investigation of managerial activities and associated learning dynamics in strategy creation, the generation and development of radically new strategies. Managerial and learning activities on different organizational levels, their influence on strategy development, and relationship to strategic change are examined. A dual longitudinal case methodology, including a single in-depth case study combined with a multiple retrospective case study is used, involving four multinational companies. The findings show a twofold character of strategy creation including an adaptive and a creative strategy motor of strategic change involving fundamentally different learning dynamics, reflecting their diverse location and social embeddedness. Adaptive learning dynamics were based on exploitation and refinement of prevailing industry and resource structures and involved a deductive reasoning or sensemaking as regards strategy, including knowledge assimilation activities such as formal intelligence and routine experiences. Creative learning dynamics evolved in the periphery of the organizations and were more remote from existing values and beliefs. They predominantly involved exploration and inductive sensemaking, including activities like informal noticing and creative experiments. The exploration/exploitation trade off interaction between the two strategy motors resulted in tension, which finally triggered strategic change.

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