на главную поиск contacts

International Marketing, Eleventh Edition (Международный маркетинг)

Опубликовано на портале: 25-11-2003
New York: McGraw-Hill, 2001
Тематический раздел:
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technologys impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

Один из ведущих учебников по международному маркетингу. Представленное издание содержит более полное описание влияния технологии на международные рынки.

Part I An Overview
Part II The Cultural Environment of Global Markets
Part III Assessing Global Market Opportunities
Part IV Developing Global Marketing Strategies
Part V Implementing Global Marketing Strategies
Part VI Supplementary Material
A. The Country Notebook
B. Financing International Operations
C. Cases
Ключевые слова

См. также: