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The economics of trust: Liberating profits and restoring corporate vitality

Опубликовано на портале: 21-10-2003
New York: McGraw-Hill, 1996, 235 с.
Mistrust, argues John O. Whitney, forments meddling corporate bureaucracies that police even the most trivial transactions-squelching innovation and dragging down revenues with crippling administrative overhead. It discourages sales from talking to marketing, marketing to manufacturing, or manufacturing to design. (Or any of them talking to customers of suppliers.) And it provokes harassed managers to endlessly massage their budget and forecast numbers... and their superiors to doubt the results they submit.

Mistrust, argues John O. Whitney, forments meddling corporate bureaucracies that police even the most trivial transactions-squelching innovation and dragging down revenues with crippling administrative overhead. It discourages sales from talking to marketing, marketing to manufacturing, or manufacturing to design. (Or any of them talking to customers of suppliers.) And it provokes harassed managers to endlessly massage their budget and forecast numbers... and their superiors to doubt the results they submit.

    Contents

    Foreword

    Preface to the Hardcover Edition

    Preface to the Paperback Edition

    Acknowledgments

    Introduction1

  1. Trust and the Bottom Line
  2. Trust and Mistrust1

    Part 1. Rewards, Measurements, and Controls

  3. Walking Our Talk: Realignment of Measurements and Rewards
  4. Man Lives by Bread Alone—and Other Flawed Paradigms
  5. Comprehensive Compensation—a New Concept
  6. Measurements
  7. The Psychology of Controls

    Part 2. Trust and Competence

  8. The Permeable Organization Structure
  9. Interactive Processes
  10. . Competence and Constant Improvement of Individuals

    Conclusion

  11. The Trust Factor: Prom Theory to Practice

    Epilogue

    Appendix A. Bonus Burgers: An Exercise In Accountability and Control

    Appendix B. Peed the Winners—Starve the Losers

    Appendix C. Conducting the Measurement and Control Audit

    Endnotes

    Index

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