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Strategic Issues in International Retailing: Concepts and Cases

Опубликовано на портале: 19-04-2007
New York: Routledge, 2006, 218 с.
Тематический раздел:
As retailers become more international, the existing concepts and theories of international business fit uneasily with international retailing. Exploring key concepts in international retailing through in-depth studies of several retailers, this text provides accessible material for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing, and showing the contrasts in approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail

Chapter 1: The Increase in International Activity by Retailers

Chapter 2: Retail Internationalisation as a Process

Chapter 3: Building an International Retail Strategy

Chapter 4: Inditex Zara : Re-writing the Rules in Apparel Retailing

Chapter 5: Carrefour: Being Aware of the Domestic Market!

Chapter 6: The Boots Group Plc: Rethinking the Formula

Chapter 7: Royal Ahold: Multi-national, Multi-channel, Multi-format Food Provider

Chapter 8: Tesco: Transferring Marketing Success Factors Internationally

Chapter 9: The International Transfer of Key Success Factors

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