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Strategic Management in Action

Опубликовано на портале: 23-04-2007
London: Longmans, 2006, 380 с.
A guide integrating the most current strategic management theories and practices, with an array of interactive features. Includes comprehensive cases at the end of each chapter, of companies such as Levi-Strauss and Starbucks, a companion Web site giving students access to online study guides, Internet resources, and more

Chapter 1. Introducing the Concept

Chapter 2.The Context of Management Strategically

Chapter 3.Assessing Opportunities and Threats: Doing an External Analysis

Chapter 4. Assessing Strengths and Weaknesses: Doing an Internal Analysis

Chapter 5.Functional Strategies

Chapter 6.Competitive Strategies

Chapter 7.Corporate Strategies

Chapter 8.Strategic Management in Other Organization Types

Chapter 9.At the Crossroads: Bringing It All Together