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Strategy: A View From The Top. An Executive Perspective

Опубликовано на портале: 23-04-2007
Upper Saddler River, NJ: Prentice-Hall, 2006, 176 с.
A short, up-to-date, practical and readable guide to strategy formulation, this book is designed for practicing executives who are getting ready to assume broader responsibilities. By focusing on strategic thinking and using real-life examples and historical references, this book is a must-read for the serious executive strategist. The first chapter defines strategy and its effect on a corporation's effectiveness; and then in subsequent chapters covers the external strategic environment, the analysis of a firm's physical assets, the development of a competitive strategy, different industry environments, corporate strategy and competition, different strategy choices, global strategy, and implementing and controlling a chosen strategic direction. For CEOs, senior executives, general managers, vice-presidents, divisional managers, and consultants

Chapter 1.What is Strategy?
  • Strategy Defined
  • The Strategy Formulation Process
  • Evaluating Strategic Options

    Chapter 2.Strategy and Performance

  • Strategy and Performance: A Conceptual Framework
  • Creating a Performance- and Strategy-focused Organization
  • The Role of the Board

    Chapter 3.Analyzing the External Strategic Environment

  • Globalization
  • Demographic Changes
  • Technology and the New Knowledge Economy
  • Risk and Uncertainty

    Chapter 4Analyzing an Industry

  • What is an Industry?
  • Industry Evolution
  • Methods for Analyzing an Industry
  • Analyzing Product/Market Scope

    Chapter 5.Analyzing an Organization's Strategic Resource Base

  • Strategic Resources
  • Internal Change Forces and the Capacity for Change
  • Stakeholder and SWOT Analysis

    Chapter 6.Formulating Business Unit Strategy

  • Foundations
  • Formulating a Competitive Strategy
  • Porter's Generic Business Unit Strategies
  • Value Disciplines
  • Designing a Profitable Business Model

    Chapter 7.Business Unit Strategy: Contexts and Special Dimensions

  • Emerging, Growth, Mature, and Declining Industries
  • Fragmented, Deregulating, and Hypercompetitive Industries
  • Business Unit Strategy: Special Dimensions

    Chapter 8.Global Strategy Formulation

  • Global Industries
  • Global Strategy Formulation
  • Entry Strategies
  • Global Strategy and Risk

    Chapter 9.Corporate Strategy: Shaping the Portfolio

  • The Economics of Scale and Scope
  • What is "Core"?
  • Growth Strategies
  • Growth and Strategic Risk
  • Disinvestments: Sell-offs, Spin-offs, and Liquidations

    Chapter 10.Corporate Strategy: Managing the Portfolio

  • Managing a Portfolio of Business
  • The Role of the Corporate Office
  • Corporate Strategic Planning
  • Horizontal Strategies for Managing a Portfolio
  • Evaluating Strategy Options at the Corporate Level


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    См. также:
    Giovanni Battista Dagnino, Giovanna Padula
    Александр Сергеевич Большаков
    John Y. Campbell
    Journal of Finance. 2000.  Vol. 55. No. 4. P. 1515-1567. 
    К.Ф. Тагиев
    Экономические науки. 2010.  Т. 66. № 5. С. 116-120.