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Mastering Strategic Management

Опубликовано на портале: 26-04-2007
Изд-во: Palgrave Macmillan, 2001, 223 с.
This book provides a readable understanding of strategic management and its importance to the success of a wide range of organizations in the private, public, and voluntary sectors. Focusing on the processes of developing strategy, gaining a competitive advantage, creating key competencies, developing strategic marketing, and managing strategic change, this book provides provocative solutions to major management problems

  • Plan of the Book
  • What is Strategic Management?
  • Strategic Analysis
  • Strategic Options
  • Strategic Planning
  • Strategic Marketing
  • Strategy for Meeting the Needs of Customers
  • Strategy for Maintaining a Competitive Advantage
  • Strategic Management in Different Organisation Cultures
  • Strategic Leadership
  • Managing Strategic Change