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Marketing Models

Опубликовано на портале: 27-10-2003
Дисциплина: Marketing Models
Год: 1996
Язык: Английский
Язык оригинала: английский
Тематические разделы: Менеджмент, Маркетинг

Aннотация:
Students enrolled in this course are exposed to the following:
1.the basic philosophies and methods that underlie the development and use of quantitativelybased marketing models;
2.a plethora of quantitativelybased marketing models, with an emphasis upon those related to marketing mix variables and new product forecasting; and
3.the historical development of quantitativelybased marketing models in selected areas (e.g., new product diffusion models).


http://cbae.nmsu.edu/~mhyman/m620syl.htm...

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См. также:
Gary L. Lilien, K. Sridhar Moorthy, Philip Kotler
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