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Sales Management

Опубликовано на портале: 27-10-2003
Дисциплина: Sales Management
Год: 2000
Язык: Английский
Язык оригинала: английский
Тематические разделы: Менеджмент, Маркетинг

The purpose of this course is to focus on personal selling, sales strategy, and the sales management function. In many ways, the practice of sales management draws heavily from traditional management and organizational behavior theory. However, there are several unique characteristics of the selling function, which present special challenges for the individual managing salespeople. It is upon these special challenges that this course will focus.


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