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Marketing and the Scientific Method

Опубликовано на портале: 24-10-2003
Дисциплина: Marketing and the Scientific Method
Год: 2002
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Aннотация:
The purpose of this course is to familiarize you with:
•the publication-related aspects of an academic career in marketing;
•the purposes, value, and limitations of marketing research;
•the design, administration, and limitations of survey research;
•the basics of qualitative research, observational research, and experimentation in marketing;
•the basics of sampling in survey research;
•ethical concerns in marketing research; and
•the logic and presentation of scholarly research, especially in reviews of the extant literature.


http://cbae.nmsu.edu/~mktgwww/hyman/m650...

Ключевые слова

См. также:
Inge Geyskens
Journal of Marketing. 2002.  Vol. 66. No. 2. P. 102-120. 
[Статья]
Gary L. Lilien, K. Sridhar Moorthy, Philip Kotler
[Книга]