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Sport Marketing and Management

Опубликовано на портале: 24-10-2003
Дисциплина: Sport Marketing and Management
Год: 2003
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

This course provides students with an advanced preparation in the marketing of sport services, sport teams, and sport programs. It begins by examining the development of fan loyalty. It proceeds to look at the strategic use of sport sponsorships within an integrated marketing communications campaign. It then examines the challenges associated with capturing market share for Australian licensed sport products. It next considers marketing to build club membership. The course concludes by working through the development of a sport marketing plan.


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