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Consumer Marketing & New Product Innovation

Опубликовано на портале: 22-10-2003
Дисциплина: Consumer Marketing & New Product Innovation
Год: 2003
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Aннотация:
In today’s dynamic and fast-moving business world it is vital to be able to maintain competitive advantage through innovation. The study of new product management introduces you to the exciting world of “creative exploration”. The course provides a strategic management approach to product innovation, development and ongoing monitoring from a marketing perspective. This course will provide appropriate theories, models and other tools to facilitate improved decision-making in relation to new product management. Emphasis will be placed on analytical models to integrate the stages of the new product process.



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