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Retail Marketing

Опубликовано на портале: 22-10-2003
Дисциплина: Retail Marketing
Год: 2003
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Retail marketing is set in the context of dynamic change in all parts of the supply chain and the broader social, politico-legal and economic environment. Retail marketing theory emphasizes attracting customers to a diversity of retail outlets, and the elements of the retail mix which particularly facilitate informed consumer choice. The course provides a strong foundation in specific aspects of retail marketing including achieving customer loyalty, visual merchandising and other aspects of store design, price promotions, and merchandise assortment. The emphasis is on the application of retail marketing to practical retail issues.