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Introduction to Marketing

Опубликовано на портале: 22-10-2003
Дисциплина: Introduction to Marketing
Год: 2003
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

An introduction to the role of marketing in society with an emphasis on concepts, marketing methods, and institutions.

•Understand the role of marketing in firms that function in an increasingly global and competitive market;
•Understand basic concepts and terms used in marketing;
•Develop knowledge and tools necessary to design and implement effective marketing programs;
•Understand the advantages, disadvantages, opportunities, and tradeoffs involved in different marketing strategies and choices;
•Appreciate ethical implications of marketing decisions; and
•Appreciate the dual roles of formal analysis and creativity in designing and implementing effective marketing programs.


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