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Marketing Institutions

Опубликовано на портале: 22-10-2003
Дисциплина: Marketing Institutions
Год: 2003
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

1. Develop skills useful in finding and analyzing information needed distribution decisions within a firm’s marketing strategy.
2. Appreciate how ideas from other disciplines—e.g., finance, accounting, information systems, and geography—represent useful analytical tools in distribution.
3. Develop the ability to anticipate distribution needs and decisions that will be faced by the firm in the future rather than continuing with “business as usual.”
4. Develop the communication skills needed by marketing managers to develop and implement effective marketing strategies.
5. Appreciate the roles of formal analysis and creative work in approaching distribution decisions, objectives, and opportunities.


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