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New Product Management

Опубликовано на портале: 20-10-2003
Дисциплина: New Product Management
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Examination of the marketing aspects of products or services exclusive of their promotion, pricing, or distribution. Focuses on decisions regarding product introduction, positioning, improvements, and deletion, and the tools available for making these decisions. Covers both industrial and consumer products and services.

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