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Multinational Marketing

Опубликовано на портале: 17-10-2003
Дисциплина: Multinational marketing
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Aннотация:
The main purpose of this course is to explore the substantive issues, information sources, and cultural sensitivities required to develop an effective international strategy and associated market plan. Since the international environment changes so quickly, we will no doubt have occasion to discuss current events. Central to the course is a group project involving the development of a marketing plan for a product of service or your choice to be marketed in at least two countries.


http://hops.wharton.upenn.edu/programs/m...

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