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Consumer Analysis

Опубликовано на портале: 17-10-2003
Факультет: Faculty of commerce and economics
Дисциплина: Consumer Analysis
Год: 2003
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Aннотация:
This subject studies the individual in term of the psychological and sociological explanations of behaviour and the role of the marketplace in the socio-political system. Topics of study include attention, perception, motivation, involvement, attitude, decision making and the impact of reference groups and institutions on marketplace behaviour.


http://www.marketing.unsw.edu.au/COURSES...

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См. также:
Margaret Craig-Lees
[Учебная программа]