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Applied Marketing Research (Прикладные маркетинговые исследования)

Опубликовано на портале: 17-10-2003
Факультет: Faculty of commerce and economics
Дисциплина: Applied Marketing Research
Год: 2003
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

How should a market research project be set up? Are there other ways to collect data than through questionnaires? How should the data be analysed and presented? When and why should market research be conducted? These are questions that will be discussed in this course. Marketing Research aims to present an overview of the field of market research. The emphasis will be upon research for marketing managers and as such will pay particular attention to the role of research in management decision making. The course looks at each stage of the research process – from problem definition, to research design, to design implementation, to data analysis, to reporting of results. Both qualitative and quantitative research methods are discussed.


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