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Marketing Communication

Опубликовано на портале: 17-10-2003
Дисциплина: Marketing Communication
Год: 2002
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Marketing Communications introduces subject participants to the process of managing effective marketing communications. Organisations need to interact with the ‘public’ including consumers, stakeholders and other organisations. There are many ways companies can tell the marketplace about themselves and their products. It is important to understand the nature and dynamics of these ways so that they can be managed efficiently, and the course examines the tools available to marketing communication planners and providers. The principles of communication theory as they are applied to marketing communications are fundamental to full understanding of the subject material.