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Contemporary Knowledge-Based Marketing

Опубликовано на портале: 17-10-2003
Дисциплина: Contemporary Knowledge-Based Marketing
Год: 2003
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Certainly, a key ingredient for successful marketing decisions is knowledge about markets, competitors and customers. For this reason, marketing professionals have traditionally given formal recognition to the value of information and have developed skills to manage and to interpret information from internal and external sources. The primary objective of this course is to explore the central issues surrounding the management of knowledge with a specific focus on marketing related knowledge.


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