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International Marketing (Международный маркетинг)

Опубликовано на портале: 17-10-2003
Дисциплина: International Marketing
Год: 2003
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

This subject is intended to give students an exposure to and an appreciation of international marketing as a discipline within the wider discipline of marketing. It takes a managerial focus in highlighting key themes and issues in international marketing and aims to equip students with some of the fundamentals of international marketing decision making. The course is oriented towards Australian based organisations developing business in other national and global markets. The themes and issues covered tend to be of global relevance. The emphasis is on decision-making processes, strategy and performance of the individual firm operating (or seeking to operate) in the international environment.