на главную поиск contacts

Marketing Research

Опубликовано на портале: 15-10-2003
Дисциплина: Marketing Research
Год: 2002
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Successful management of the marketing process requires effective marketing research. This subject provides students an introduction to the field of market research. Throughout the course, the emphasis is on research for marketing managers and the role research plays in management decision. This is a “hands on” course. Students undertake a group research project to gain a thorough understanding of the research process. The project requires each step in the research process – from problem definition, to research design, to data collection methods, to analysis of data, to the interpretation and reporting of results – to be fully explored.