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Market Analysis

Опубликовано на портале: 15-10-2003
Дисциплина: Market Analysis
Год: 2001
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Market Analysis aims to provide the student with an insight into the analysis of marketing data. The course links the analytic material learned in Marketing Research with practical issues in marketing management. A range of techniques is reviewed (from descriptive statistics to predictive modeling) and new techniques are learned (perceptual mapping, factor analysis, cluster analysis) as they apply to marketing phenomena.


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