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International and Global Marketing

Опубликовано на портале: 15-10-2003
Дисциплина: International and Global Marketing
Год: 2003
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

The overall aims of the course are:
- To provide a well-rounded understanding of marketing as it can be applied to an international context; and
- To develop students' ability to see marketing opportunities and challenges through a “global lens.”