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Marketing Implementation

Опубликовано на портале: 15-10-2003
Дисциплина: Marketing Implementation
Год: 2002
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

This course is designed to provide you with a detailed understanding of how to use and develop a market planning (strategic planning) system. This course will focus on planning at the strategic business unit level in which product/market issues are paramount and are a main driver of the planning and implementation process.


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