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Marketing Strategy and Functions

Опубликовано на портале: 15-10-2003
Дисциплина: Marketing Strategy and Functions
Год: 2003
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Analysis of integrated marketing efforts targeted at consumer and industrial markets. Training in information tools, market segmentation processes, development of strategies (combination of product, pricing, distribution, and promotion plans), plus coordination of internal and external resources for a goal-oriented and controlled plan implementation. The goal of this class is to enable the student to understand and develop marketing strategies. The course uses the concepts of customer value and sustainable competitive advantage as a basis for strategy development. To achieve these goals, a background in fundamental marketing terminology and concepts is also covered.


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