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MKTG 277 Marketing Strategy

Опубликовано на портале: 15-10-2003
Дисциплина: MARKETING STRATEGY
Год: Fall, 2002
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

Aннотация:
This course introduces the student to problems in high-level marketing decision making with several strategic marketing planning frameworks frequently applied during the analysis of those problems. The course will focus on a variety of management problems which include the following characteristics:



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