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Applied Business Research

Опубликовано на портале: 14-10-2003
Дисциплина: Applied Business Research
Год: 1999
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

A general outline of the methods of conducting research in business, including research design, data collection, and analysis, and presentation of results. The emphasis is on the methodology of conducting applied business research. The focus for this particular course will be two fold: First, students will understand the overall process for conducting an effective business research project involving primary data. This will be achieve through a semester long project in which students will develop a data collection instrument, test it, implement it, collect the results, and analyze and interpret the information. Second, students will understand how to conduct selected types of business research using secondary data sources and common statistical procedures


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