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Strategic Marketing

Опубликовано на портале: 13-10-2003
Дисциплина: Strategic Marketing
Год: 2000
Язык: Английский
Тематический раздел: Маркетинг

Course Objectives:
To explore the concepts and skills of modern marketing strategy. We’ll touch on a variety of ideas - old ideas, new ideas, possibly wild ideas - that pertain to creating marketing strategy and examine a variety of technical marketing tools. To give you practice using your marketing knowledge to solve strategic marketing problems. To create imaginative and effective marketing strategies, you will need to draw on skills and material you have learned in prior marketing courses plus material you covered throughout your college experience - including but not limited to accounting, finance, management and psychology. To develop your analytical and communication skills through practice with cases, a simulation game, discussion and research.