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Brand Management

Опубликовано на портале: 10-10-2003
Дисциплина: Brand Management
Год: 2003
Язык: Английский
Тематические разделы: Менеджмент, Маркетинг

This course is designed to give participants a good working knowledge of the many aspects of brand management across consumer and industrial markets and across goods and services. The material covers both strategic and tactical levels of brand management. It builds on and uses knowledge from courses such as marketing fundamentals, consumer behaviour and marketing research.